SoFi Technologies (NASDAQ:SOFI) Shares Gap Down on Insider Selling

SoFi Technologies, Inc. (NASDAQ:SOFI) gapped down before the market opened on Wednesday after an insider sold shares in the company. The stock had previously closed at $16.74, but opened at $15.50. SoFi Technologies shares last traded at $15.1040, with a volume of 46,679,675 shares traded.

Specifically, EVP Kelli Keough sold 10,954 shares of the company’s stock in a transaction on Monday, July 20th. The stock was sold at an average price of $17.19, for a total value of $188,299.26. Following the completion of the sale, the executive vice president owned 367,728 shares in the company, valued at $6,321,244.32. This represents a 2.89% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Analysts Set New Price Targets

Several research analysts recently weighed in on the company. Citigroup decreased their target price on SoFi Technologies from $37.00 to $30.00 and set a “buy” rating for the company in a research note on Monday, May 4th. Barclays cut their price target on shares of SoFi Technologies from $28.00 to $18.00 and set an “equal weight” rating for the company in a report on Monday, April 6th. Weiss Ratings lowered shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research report on Tuesday, May 26th. The Goldman Sachs Group lifted their price objective on shares of SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Finally, Mizuho set a $29.00 target price on shares of SoFi Technologies in a report on Wednesday, May 6th. Seven investment analysts have rated the stock with a Buy rating, eleven have issued a Hold rating and three have issued a Sell rating to the stock. According to data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average price target of $22.83.

Key Headlines Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Strong second-quarter results. SoFi reported adjusted earnings of $0.12 per share, ahead of the $0.11 consensus estimate, while revenue reached $1.21 billion versus expectations of $1.11 billion. Revenue increased 42.5% year over year. SoFi earnings release
• Positive Sentiment: Member and lending growth remained robust. Membership rose 35% to 15.8 million, and total loan originations reached a record $14.8 billion. Stable credit quality and resilient borrowers are supporting loan growth and interest income despite high rates and elevated living costs. SoFi lifts 2026 revenue forecast
• Positive Sentiment: Full-year guidance exceeded expectations. SoFi forecast 2026 revenue of $4.8 billion to $4.9 billion, above the $4.7 billion consensus estimate, and projected EPS of $0.60 versus analysts’ $0.59 expectation. SoFi Q2 2026 earnings and forecast
• Neutral Sentiment: Brand-building initiatives add longer-term potential. SoFi’s new multi-year agreement with Notre Dame Athletics makes it the school’s official financial services partner and includes a jersey patch, scholarships and athlete financial education. The partnership could improve customer acquisition, but its near-term earnings contribution is unclear. SoFi and Notre Dame partnership
• Negative Sentiment: The earnings reaction reflects elevated expectations and valuation risk. The stock declined even after beating estimates and raising guidance, indicating a possible “sell-the-news” response. Shares remain valued at roughly 38 times earnings and are below their 50-day and 200-day moving averages, while investors continue to monitor margins, credit quality and loan growth sustainability.
• Negative Sentiment: Insider selling created a minor overhang. Executive Vice President Kelli Keough sold 10,954 shares for approximately $188,300 under a pre-arranged Rule 10b5-1 plan. The transaction was small relative to her remaining holdings, limiting its significance. SEC insider trading filing

SoFi Technologies Stock Performance

The firm’s fifty day simple moving average is $17.27 and its 200 day simple moving average is $18.61. The company has a market capitalization of $19.17 billion, a price-to-earnings ratio of 33.88 and a beta of 2.14. The company has a debt-to-equity ratio of 0.17, a current ratio of 0.75 and a quick ratio of 0.13.

SoFi Technologies (NASDAQ:SOFI) last released its earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, topping the consensus estimate of $0.11 by $0.01. SoFi Technologies had a net margin of 14.65% and a return on equity of 6.25%. The business had revenue of $1.21 billion for the quarter, compared to the consensus estimate of $1.11 billion. During the same period last year, the firm posted $0.08 earnings per share. The firm’s quarterly revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, sell-side analysts forecast that SoFi Technologies, Inc. will post 0.59 EPS for the current year.

Hedge Funds Weigh In On SoFi Technologies

Several institutional investors and hedge funds have recently added to or reduced their stakes in SOFI. Vanguard Group Inc. raised its stake in SoFi Technologies by 3.6% during the 4th quarter. Vanguard Group Inc. now owns 111,003,107 shares of the company’s stock valued at $2,906,061,000 after purchasing an additional 3,900,895 shares during the period. State Street Corp lifted its holdings in shares of SoFi Technologies by 6.7% in the fourth quarter. State Street Corp now owns 25,937,928 shares of the company’s stock valued at $679,055,000 after purchasing an additional 1,637,430 shares in the last quarter. Geode Capital Management LLC boosted its position in shares of SoFi Technologies by 9.0% in the fourth quarter. Geode Capital Management LLC now owns 23,642,936 shares of the company’s stock worth $618,395,000 after buying an additional 1,951,248 shares during the period. Morgan Stanley boosted its position in shares of SoFi Technologies by 33.6% in the fourth quarter. Morgan Stanley now owns 13,323,366 shares of the company’s stock worth $348,806,000 after buying an additional 3,350,258 shares during the period. Finally, Norges Bank purchased a new position in shares of SoFi Technologies during the fourth quarter valued at $321,515,000. 38.43% of the stock is currently owned by hedge funds and other institutional investors.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.