Creative Realities (NASDAQ:CREX) Lowered to “Strong Sell” Rating by Zacks Research

Zacks Research lowered shares of Creative Realities (NASDAQ:CREX) from a hold rating to a strong sell rating in a research report sent to investors on Tuesday,Zacks.com reports.

Other equities research analysts also recently issued reports about the stock. Alliance Global Partners reaffirmed a “buy” rating on shares of Creative Realities in a research note on Friday, July 24th. Weiss Ratings restated a “sell (d-)” rating on shares of Creative Realities in a research note on Friday, July 17th. One investment analyst has rated the stock with a Buy rating and two have issued a Sell rating to the company. According to data from MarketBeat, Creative Realities presently has a consensus rating of “Reduce”.

Creative Realities Stock Performance

Shares of CREX stock opened at $3.05 on Tuesday. The firm has a 50 day moving average of $3.73 and a 200-day moving average of $3.59. The company has a market cap of $32.24 million, a price-to-earnings ratio of -1.63 and a beta of 1.46. The company has a quick ratio of 0.55, a current ratio of 0.73 and a debt-to-equity ratio of 3.70. Creative Realities has a 52 week low of $2.19 and a 52 week high of $4.42.

Creative Realities (NASDAQ:CREX) last released its earnings results on Friday, May 15th. The company reported ($0.74) earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of ($0.46) by ($0.28). The company had revenue of $16.35 million for the quarter, compared to analyst estimates of $16.52 million. Creative Realities had a negative net margin of 29.92% and a negative return on equity of 59.08%. On average, equities analysts forecast that Creative Realities will post 0.38 earnings per share for the current year.

Insiders Place Their Bets

In other Creative Realities news, CEO Richard C. Mills acquired 200,000 shares of the company’s stock in a transaction on Tuesday, June 30th. The shares were purchased at an average cost of $3.50 per share, with a total value of $700,000.00. Following the completion of the purchase, the chief executive officer owned 952,601 shares of the company’s stock, valued at approximately $3,334,103.50. This represents a 26.57% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Tamra L. Koshewa acquired 28,571 shares of Creative Realities stock in a transaction dated Tuesday, June 30th. The shares were acquired at an average price of $3.50 per share, with a total value of $99,998.50. Following the completion of the acquisition, the chief financial officer directly owned 28,571 shares of the company’s stock, valued at approximately $99,998.50. The trade was a ∞ increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. 26.77% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Creative Realities

Hedge funds have recently added to or reduced their stakes in the stock. Goldman Sachs Group Inc. increased its holdings in Creative Realities by 21.4% during the 4th quarter. Goldman Sachs Group Inc. now owns 34,714 shares of the company’s stock worth $91,000 after purchasing an additional 6,122 shares in the last quarter. Dimensional Fund Advisors LP raised its stake in shares of Creative Realities by 13.5% in the first quarter. Dimensional Fund Advisors LP now owns 54,890 shares of the company’s stock worth $189,000 after purchasing an additional 6,513 shares during the last quarter. Bridgeway Capital Management LLC bought a new position in shares of Creative Realities in the fourth quarter valued at approximately $26,000. Cerity Partners LLC lifted its holdings in shares of Creative Realities by 5.1% in the second quarter. Cerity Partners LLC now owns 331,926 shares of the company’s stock valued at $1,119,000 after purchasing an additional 16,000 shares in the last quarter. Finally, XTX Topco Ltd purchased a new position in shares of Creative Realities during the fourth quarter valued at approximately $66,000. Institutional investors and hedge funds own 41.32% of the company’s stock.

Creative Realities Company Profile

Creative Realities, Inc (NASDAQ: CREX) is a technology company specializing in digital engagement solutions for retail, restaurant, corporate and public-facing environments. Headquartered in Dallas, Texas, the company develops and delivers integrated hardware and software platforms designed to create dynamic, interactive experiences. Its offerings include digital signage networks, interactive kiosks and video training systems, all powered by an enterprise-grade content management system that enables clients to deploy, schedule and monitor multimedia content across multiple locations.

The company’s flagship software platform provides real-time analytics, remote asset management and customizable user interfaces that support both touchscreen and traditional display formats.