Dimensional Fund Advisors LP Grows Stock Position in Planet Fitness, Inc. $PLNT

Dimensional Fund Advisors LP grew its stake in Planet Fitness, Inc. (NYSE:PLNT) by 1.8% in the 1st quarter, HoldingsChannel.com reports. The institutional investor owned 1,238,129 shares of the company’s stock after purchasing an additional 21,914 shares during the period. Dimensional Fund Advisors LP’s holdings in Planet Fitness were worth $92,091,000 as of its most recent filing with the Securities & Exchange Commission.

A number of other hedge funds have also recently modified their holdings of the stock. V Square Quantitative Management LLC acquired a new stake in Planet Fitness during the fourth quarter worth about $27,000. Clearstead Advisors LLC raised its position in Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after acquiring an additional 193 shares in the last quarter. EverSource Wealth Advisors LLC lifted its holdings in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after acquiring an additional 214 shares during the period. Los Angeles Capital Management LLC purchased a new stake in Planet Fitness in the 4th quarter worth approximately $41,000. Finally, Danske Bank A S purchased a new stake in Planet Fitness in the 3rd quarter worth approximately $52,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Wall Street Analyst Weigh In

PLNT has been the topic of a number of analyst reports. Royal Bank Of Canada dropped their price objective on shares of Planet Fitness from $85.00 to $55.00 and set an “outperform” rating on the stock in a research note on Friday, May 8th. Jefferies Financial Group set a $133.00 price target on shares of Planet Fitness in a report on Thursday, May 7th. Wells Fargo & Company restated an “overweight” rating on shares of Planet Fitness in a research report on Monday, July 20th. Canaccord Genuity Group lifted their price objective on shares of Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a report on Monday, July 20th. Finally, Stifel Nicolaus decreased their price objective on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating for the company in a research report on Friday, April 24th. One equities research analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, nine have issued a Hold rating and one has given a Sell rating to the company’s stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of $74.50.

Insider Transactions at Planet Fitness

In related news, Director Frances G. Rathke bought 5,000 shares of the company’s stock in a transaction dated Friday, May 8th. The shares were acquired at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the transaction, the director directly owned 5,000 shares in the company, valued at $231,050. This trade represents a ∞ increase in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. 0.90% of the stock is currently owned by insiders.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness will release second-quarter 2026 results before the market opens on August 6. The report could provide clarity on membership growth, marketing performance, Black Card pricing and full-year guidance. Planet Fitness to Report Second-Quarter 2026 Results
• Neutral Sentiment: The pending lawsuit covers investors who purchased PLNT securities from November 6, 2025, through May 6, 2026. Investors who bought during that period may seek appointment as lead plaintiff, but the allegations have not been proven and the litigation’s ultimate financial impact remains uncertain. Rosen Planet Fitness Securities Class Action Notice
• Negative Sentiment: The complaints allege that Planet Fitness and certain executives misled investors about membership growth, marketing effectiveness, Black Card pricing and financial guidance. The claims relate to a reported 31.19% one-day share-price decline after concerns that a marketing strategy aimed at more fitness-focused customers alienated the company’s core casual-gym market and hurt sign-ups. Multiple firms issued reminders and investigations on July 28–29, increasing visibility around the legal risk. Levi and Korsinsky Planet Fitness Shareholder Alert

Planet Fitness Price Performance

Shares of PLNT stock opened at $56.26 on Thursday. The company has a market cap of $4.47 billion, a price-to-earnings ratio of 20.31, a PEG ratio of 1.22 and a beta of 1.04. The stock has a 50 day simple moving average of $52.35 and a 200-day simple moving average of $69.19. Planet Fitness, Inc. has a 1-year low of $37.03 and a 1-year high of $114.26.

Planet Fitness (NYSE:PLNT) last released its quarterly earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.63 by $0.11. The firm had revenue of $337.24 million for the quarter, compared to analysts’ expectations of $298.60 million. Planet Fitness had a net margin of 16.52% and a negative return on equity of 81.29%. The firm’s revenue for the quarter was up 21.9% compared to the same quarter last year. During the same quarter last year, the company earned $0.59 EPS. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Analysts anticipate that Planet Fitness, Inc. will post 3.17 earnings per share for the current fiscal year.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.