Wealthcare Advisory Partners LLC lowered its position in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) by 31.4% in the second quarter, according to its most recent filing with the Securities and Exchange Commission (SEC). The fund owned 31,930 shares of the Internet television network’s stock after selling 14,622 shares during the period. Wealthcare Advisory Partners LLC’s holdings in Netflix were worth $2,280,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Other institutional investors have also recently made changes to their positions in the company. Imprint Wealth LLC acquired a new stake in shares of Netflix during the 3rd quarter worth about $25,000. Wealth Watch Advisors INC acquired a new position in Netflix in the third quarter valued at about $103,000. Strategic Wealth Investment Group LLC purchased a new position in Netflix during the second quarter worth about $121,000. Wiser Advisor Group LLC purchased a new position in Netflix during the third quarter worth about $114,000. Finally, Beaird Harris Wealth Management LLC increased its position in shares of Netflix by 9.6% during the third quarter. Beaird Harris Wealth Management LLC now owns 114 shares of the Internet television network’s stock valued at $137,000 after acquiring an additional 10 shares during the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.
Key Headlines Impacting Netflix
Here are the key news stories impacting Netflix this week:
- Positive Sentiment: Netflix reported that advertising commitments for its 2026–27 upfront season nearly doubled year over year. The strong advertiser demand supports management’s strategy to build advertising into a significant revenue and profit engine, and may help diversify growth beyond subscriptions. Netflix Wraps Upfront Ad Sales With Commitments Nearly Doubling
- Positive Sentiment: One bullish analysis argued that the market is underestimating Netflix’s 2027 earnings power, pointing to operating leverage, advertising expansion and continued business growth as potential catalysts. Netflix: The Market Is Underappreciating 2027 Earnings Power
- Neutral Sentiment: Value-focused commentary comparing Netflix with Gray Media is likely reinforcing debate over whether NFLX’s growth prospects justify its higher valuation multiple, rather than providing a direct company-specific catalyst. GTN vs. NFLX: Which Stock Is the Better Value Option?
- Neutral Sentiment: Take-Two Interactive’s CEO said the company is not interested in selling to Netflix or another buyer. The comments remove speculation about a potential acquisition, while the companies’ partnership around Grand Theft Auto 6 content remains intact. GTA 6 Owner Take-Two Is Not Interested in Selling to Netflix
- Negative Sentiment: Netflix co-CEO Greg Peters sold roughly $2 million of company stock, following CFO Spencer Neumann’s sale of 9,248 shares worth about $701,000. Although executive sales can be routine, the transactions may weigh on investor sentiment. Netflix CEO Sells $2 Million Worth of Company Stock
- Negative Sentiment: A separate analysis downgraded Netflix, citing sector trends and the risk that advertising-supported plans could cannibalize higher-priced subscriptions. This raises concerns that ad growth may not translate fully into incremental revenue or earnings. Netflix: I Underestimated the Sector Trend and Cannibalization Risk
Insider Activity at Netflix
Analyst Ratings Changes
A number of equities research analysts have recently issued reports on the stock. Deutsche Bank Aktiengesellschaft set a $110.00 price target on shares of Netflix in a research note on Monday, July 20th. Phillip Securities upgraded shares of Netflix from a “moderate buy” rating to a “strong-buy” rating in a report on Sunday, July 19th. CLSA initiated coverage on Netflix in a research report on Monday, July 20th. They issued an “outperform” rating on the stock. KGI Securities lowered Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 target price on the stock. in a research report on Friday, July 17th. Finally, TD Cowen decreased their price target on Netflix from $112.00 to $100.00 and set a “buy” rating on the stock in a research note on Friday, July 17th. Four equities research analysts have rated the stock with a Strong Buy rating, thirty-three have assigned a Buy rating, seventeen have assigned a Hold rating and one has given a Sell rating to the stock. According to MarketBeat.com, the company presently has an average rating of “Moderate Buy” and an average target price of $103.48.
Read Our Latest Stock Analysis on NFLX
Netflix Stock Down 0.8%
Shares of NFLX opened at $74.21 on Thursday. The stock has a market capitalization of $309.01 billion, a PE ratio of 23.36, a P/E/G ratio of 0.94 and a beta of 1.52. Netflix, Inc. has a 1 year low of $65.08 and a 1 year high of $126.71. The company has a debt-to-equity ratio of 0.39, a quick ratio of 1.14 and a current ratio of 1.14. The company’s 50-day simple moving average is $74.81 and its 200-day simple moving average is $84.64.
Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share for the quarter, topping analysts’ consensus estimates of $0.79 by $0.01. The business had revenue of $12.56 billion for the quarter, compared to analyst estimates of $12.58 billion. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The company’s revenue was up 13.4% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.72 earnings per share. Analysts forecast that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.
Netflix Profile
Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.
The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.
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