SoFi Technologies (NASDAQ:SOFI) Trading Up 3.8% – Time to Buy?

Shares of SoFi Technologies, Inc. (NASDAQ:SOFI) rose 3.8% on Thursday . The company traded as high as $18.71 and last traded at $18.51. Approximately 43,017,462 shares changed hands during trading, a decline of 36% from the average daily volume of 67,254,914 shares. The stock had previously closed at $17.84.

Key Headlines Impacting SoFi Technologies

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Crypto partnership expands SoFi’s financial infrastructure opportunity. SoFi will provide banking connectivity to Payward, the parent company of Kraken, helping facilitate faster money movement and linking traditional banking with digital-asset markets. Kraken will also join the SoFi Exchange Network and list the SoFiUSD stablecoin, potentially increasing adoption of SoFi’s payment, liquidity, and banking services. SoFi Opens Banking Rails to Kraken in Sweeping Crypto Alliance
• Positive Sentiment: Scotiabank initiated coverage with a Sector Outperform rating and a $25 price target. The target implies roughly 34% upside from the recent trading level and supports the view that SoFi’s fundamentals are not fully reflected in its valuation. Scotiabank Initiates SoFi Technologies at Sector Outperform
• Positive Sentiment: Growth-focused commentary remains bullish. Analysts and investors point to record member growth, a product-per-member ratio of 1.54, accelerating cross-selling, and strong revenue expansion. One long-term projection calls for $10 billion in revenue and $1.42 in earnings per share by 2030, with a valuation range of $28.50 to $34.20. SoFi’s latest quarterly results also exceeded consensus estimates for revenue and earnings, with revenue up 42.5% year over year. SoFi Technologies: Shares Are Flat So I’m Accumulating More
• Neutral Sentiment: Valuation upside depends on continued execution. Commentary highlights that SoFi remains well below its late-2025 record despite improving fundamentals, but investors are waiting for sustained earnings growth and additional evidence that the stock can close that gap. Price Prediction: SoFi’s Price Target for 2027 May Surprise Investors
• Negative Sentiment: Higher Treasury yields remain a macroeconomic risk. Rising benchmark rates can pressure rate-sensitive fintech lenders by increasing funding costs and weighing on loan demand and valuation multiples. Some retail investors are also favoring rival Robinhood, creating a competitive sentiment overhang. What’s Happening With SoFi Stock?

Wall Street Analyst Weigh In

A number of brokerages have recently commented on SOFI. Piper Sandler initiated coverage on shares of SoFi Technologies in a research note on Monday, August 17th. They issued an “overweight” rating and a $22.00 target price on the stock. Truist Financial upped their price target on shares of SoFi Technologies from $18.00 to $19.00 and gave the stock a “hold” rating in a research report on Wednesday, August 12th. Morgan Stanley lowered their price target on SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating for the company in a report on Thursday, July 30th. The Goldman Sachs Group boosted their price objective on SoFi Technologies from $17.00 to $21.00 and gave the stock a “neutral” rating in a research note on Thursday, July 9th. Finally, Scotiabank initiated coverage on SoFi Technologies in a research report on Wednesday. They issued a “sector outperform” rating and a $25.00 target price for the company. Nine analysts have rated the stock with a Buy rating, ten have assigned a Hold rating and three have assigned a Sell rating to the company. Based on data from MarketBeat.com, the stock presently has a consensus rating of “Hold” and an average target price of $22.55.

SoFi Technologies Price Performance

The business’s 50 day moving average price is $17.86 and its 200-day moving average price is $17.48. The company has a quick ratio of 0.10, a current ratio of 0.74 and a debt-to-equity ratio of 0.30. The company has a market cap of $23.91 billion, a PE ratio of 38.56, a price-to-earnings-growth ratio of 1.40 and a beta of 2.20.

SoFi Technologies (NASDAQ:SOFI) last announced its earnings results on Wednesday, July 29th. The company reported $0.12 earnings per share for the quarter, beating the consensus estimate of $0.11 by $0.01. The business had revenue of $1.21 billion during the quarter, compared to the consensus estimate of $1.11 billion. SoFi Technologies had a net margin of 14.78% and a return on equity of 6.22%. The business’s quarterly revenue was up 42.5% compared to the same quarter last year. During the same period in the prior year, the firm earned $0.08 earnings per share. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. As a group, analysts forecast that SoFi Technologies, Inc. will post 0.61 earnings per share for the current year.

Insiders Place Their Bets

In other news, EVP Kelli Keough sold 11,286 shares of SoFi Technologies stock in a transaction dated Thursday, August 20th. The stock was sold at an average price of $18.00, for a total transaction of $203,148.00. Following the sale, the executive vice president directly owned 356,442 shares of the company’s stock, valued at approximately $6,415,956. The trade was a 3.07% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of the company’s stock in a transaction that occurred on Wednesday, June 17th. The shares were sold at an average price of $17.78, for a total value of $1,815,746.94. Following the completion of the transaction, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. The trade was a 10.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold a total of 136,505 shares of company stock worth $2,418,096 in the last quarter. 2.50% of the stock is currently owned by company insiders.

Institutional Trading of SoFi Technologies

Institutional investors have recently added to or reduced their stakes in the stock. BlackRock Inc. acquired a new position in SoFi Technologies during the 2nd quarter worth $1,298,925,000. California State Teachers Retirement System raised its stake in shares of SoFi Technologies by 1,603.2% in the 2nd quarter. California State Teachers Retirement System now owns 31,201,069 shares of the company’s stock valued at $559,435,000 after purchasing an additional 29,369,164 shares in the last quarter. State Street Corp raised its stake in shares of SoFi Technologies by 6.7% in the 4th quarter. State Street Corp now owns 25,937,928 shares of the company’s stock valued at $679,055,000 after purchasing an additional 1,637,430 shares in the last quarter. Geode Capital Management LLC raised its stake in shares of SoFi Technologies by 9.0% in the 4th quarter. Geode Capital Management LLC now owns 23,642,936 shares of the company’s stock valued at $618,395,000 after purchasing an additional 1,951,248 shares in the last quarter. Finally, Morgan Stanley lifted its position in shares of SoFi Technologies by 33.6% during the fourth quarter. Morgan Stanley now owns 13,323,366 shares of the company’s stock worth $348,806,000 after purchasing an additional 3,350,258 shares during the last quarter. 38.43% of the stock is owned by institutional investors and hedge funds.

SoFi Technologies Company Profile

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.