Amazon.com (NASDAQ:AMZN) Trading 1.5% Higher – Time to Buy?

Amazon.com, Inc. (NASDAQ:AMZN)’s share price traded up 1.5% on Thursday . The company traded as high as $259.50 and last traded at $258.90. 25,960,677 shares changed hands during mid-day trading, a decline of 46% from the average session volume of 48,241,723 shares. The stock had previously closed at $254.98.

Key Stories Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS and AI remain the primary bullish catalysts. Recent coverage highlights AWS’s fastest growth in 18 quarters and Amazon’s roughly $200 billion 2026 AI infrastructure commitment. Analysts and investors view AWS’s profitability and expanding AI demand as key drivers of future earnings and cash flow. Microsoft, Amazon and 8 More Stocks Set to Win in a $26 Trillion AI Market
• Positive Sentiment: Zoox expanded commercial robotaxi operations to Harry Reid International Airport in Las Vegas. The move gives Amazon’s autonomous-vehicle subsidiary access to a major transportation hub shortly after beginning paid rides, strengthening its competitive position against Waymo, Tesla and Uber while creating a potential long-term growth option. Amazon’s Zoox expands its robotaxi service to Las Vegas airport
• Positive Sentiment: Amazon is expanding its logistics and commerce ecosystem. The company expects its delivery network to handle nearly 90% of its U.S. packages by 2029, while a new YouTube shopping integration could broaden creator-led product sales. These initiatives may improve delivery control and increase customer acquisition. Amazon projects it’s on track to deliver nearly 90% of its own US packages
• Neutral Sentiment: Amazon added Alexa scam protection. U.S. customers can ask Alexa for Shopping whether an email, text, call or other message came from Amazon. The feature could strengthen trust and reduce fraud-related customer harm, but its near-term financial impact is unclear. Amazon Adds Alexa Scam Protection as Consumer Fraud Losses Rise
• Negative Sentiment: Regulatory scrutiny is a risk. The Justice Department requested beef-pricing data from Amazon and other retailers as part of an investigation into rising meat prices. Amazon is also facing continuing FTC scrutiny over its advertising practices, increasing potential legal costs and headline risk. DOJ expands beef price investigation
• Negative Sentiment: Heavy AI spending could pressure near-term returns. Although investment supports AWS growth, the scale of capital expenditure raises depreciation, execution and free-cash-flow concerns. Labor disputes and additional corporate job cuts add further operational risk. What’s Wrong With Amazon Stock?

Wall Street Analysts Forecast Growth

AMZN has been the subject of a number of recent analyst reports. Pivotal Research reissued a “buy” rating and issued a $333.00 target price (up from $320.00) on shares of Amazon.com in a report on Friday, July 31st. Benchmark upped their price target on shares of Amazon.com from $370.00 to $400.00 and gave the stock a “buy” rating in a research note on Friday, July 31st. UBS Group set a $318.00 price target on shares of Amazon.com and gave the company a “buy” rating in a report on Friday, July 31st. Jefferies Financial Group reiterated a “buy” rating on shares of Amazon.com in a research note on Thursday, June 18th. Finally, TD Cowen restated a “buy” rating and set a $350.00 target price (up from $340.00) on shares of Amazon.com in a research report on Friday, July 31st. One investment analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and two have given a Hold rating to the company’s stock. Based on data from MarketBeat, Amazon.com has an average rating of “Moderate Buy” and a consensus price target of $323.26.

Amazon.com Stock Performance

The company has a current ratio of 1.03, a quick ratio of 0.87 and a debt-to-equity ratio of 0.23. The firm has a market capitalization of $2.79 trillion, a PE ratio of 20.83, a PEG ratio of 1.97 and a beta of 1.44. The stock’s 50 day moving average price is $252.99 and its two-hundred day moving average price is $241.79.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, July 30th. The e-commerce giant reported $5.75 EPS for the quarter, beating analysts’ consensus estimates of $1.82 by $3.93. The firm had revenue of $200.61 billion for the quarter, compared to analysts’ expectations of $197.03 billion. Amazon.com had a return on equity of 18.00% and a net margin of 17.44%.Amazon.com’s quarterly revenue was up 19.6% on a year-over-year basis. During the same quarter in the prior year, the firm earned $1.68 EPS. On average, equities analysts expect that Amazon.com, Inc. will post 8.05 earnings per share for the current year.

Insider Buying and Selling at Amazon.com

In related news, CEO Andrew Jassy sold 20,000 shares of Amazon.com stock in a transaction dated Friday, August 21st. The stock was sold at an average price of $259.01, for a total transaction of $5,180,200.00. Following the completion of the sale, the chief executive officer owned 2,235,766 shares in the company, valued at approximately $579,085,751.66. This trade represents a 0.89% decrease in their position. The transaction was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, SVP David Zapolsky sold 9,258 shares of the company’s stock in a transaction dated Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the completion of the transaction, the senior vice president owned 41,190 shares in the company, valued at approximately $10,699,926.30. This trade represents a 18.35% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders have sold 71,589 shares of company stock valued at $18,568,785. 8.90% of the stock is owned by company insiders.

Institutional Trading of Amazon.com

Hedge funds and other institutional investors have recently bought and sold shares of the company. Red Crane Wealth Management LLC boosted its stake in Amazon.com by 2.3% in the 1st quarter. Red Crane Wealth Management LLC now owns 1,663 shares of the e-commerce giant’s stock worth $346,000 after buying an additional 38 shares during the last quarter. Robinson Smith Wealth Advisors LLC grew its position in Amazon.com by 0.7% during the first quarter. Robinson Smith Wealth Advisors LLC now owns 5,509 shares of the e-commerce giant’s stock valued at $1,147,000 after acquiring an additional 40 shares during the period. Sfam LLC grew its position in Amazon.com by 3.4% during the first quarter. Sfam LLC now owns 1,224 shares of the e-commerce giant’s stock valued at $255,000 after acquiring an additional 40 shares during the period. Measured Risk Portfolios Inc. increased its stake in Amazon.com by 3.4% during the first quarter. Measured Risk Portfolios Inc. now owns 1,206 shares of the e-commerce giant’s stock worth $251,000 after acquiring an additional 40 shares during the last quarter. Finally, CoreFirst Bank & Trust raised its holdings in shares of Amazon.com by 1.1% in the 1st quarter. CoreFirst Bank & Trust now owns 3,620 shares of the e-commerce giant’s stock worth $754,000 after purchasing an additional 40 shares during the period. 72.20% of the stock is owned by hedge funds and other institutional investors.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.