Head to Head Analysis: Zeta Global (NYSE:ZETA) vs. Intapp (NASDAQ:INTA)

Zeta Global (NYSE:ZETA) and Intapp (NASDAQ:INTA) are both mid-cap technology companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, profitability, dividends, valuation, analyst recommendations, risk and earnings.

Profitability

This table compares Zeta Global and Intapp’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Zeta Global	-0.15%	5.32%	3.15%
Intapp	-7.15%	-3.30%	-1.64%

Analyst Recommendations

This is a summary of recent recommendations and price targets for Zeta Global and Intapp, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zeta Global	1	3	10	0	2.64
Intapp	2	4	4	0	2.20

Zeta Global presently has a consensus price target of $30.77, suggesting a potential upside of 0.82%. Intapp has a consensus price target of $37.86, suggesting a potential downside of 0.39%. Given Zeta Global’s stronger consensus rating and higher probable upside, equities analysts clearly believe Zeta Global is more favorable than Intapp.

Institutional and Insider Ownership

87.7% of Zeta Global shares are held by institutional investors. Comparatively, 90.0% of Intapp shares are held by institutional investors. 10.7% of Zeta Global shares are held by insiders. Comparatively, 11.2% of Intapp shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Risk and Volatility

Zeta Global has a beta of 1.43, meaning that its stock price is 43% more volatile than the S&P 500. Comparatively, Intapp has a beta of 0.45, meaning that its stock price is 55% less volatile than the S&P 500.

Earnings & Valuation

This table compares Zeta Global and Intapp”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zeta Global	$1.30 billion	5.87	-$31.51 million	($0.02)	-1,526.00
Intapp	$577.80 million	5.03	-$41.31 million	($0.52)	-73.08

Zeta Global has higher revenue and earnings than Intapp. Zeta Global is trading at a lower price-to-earnings ratio than Intapp, indicating that it is currently the more affordable of the two stocks.

Summary

Zeta Global beats Intapp on 11 of the 14 factors compared between the two stocks.

About Zeta Global

Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform that provides enterprises with consumer intelligence and marketing automation software in the United States and internationally. The company’s Zeta Marketing Platform analyzes billions of structured and unstructured data points to predict consumer intent by leveraging sophisticated machine learning algorithms and the industry’s opted-in data set for omnichannel marketing; and Consumer Data platform ingests, analyzes, and distills disparate data points to generate a single view of a consumer, encompassing identity, profile characteristics, behaviors, and purchase intent. It also offers various types of product suites, such as agile intelligence suite, which synthesizes Zeta’s data and data generated by its customers to uncover consumer insights that are translated into marketing programs; and CDP, which helps in consolidating multiple databases and internal and external data feeds and organize data based on needs and performance metrics. Zeta Global Holdings Corp. was incorporated in 2007 and is headquartered in New York, New York.

About Intapp

Intapp, Inc., through its subsidiary, Integration Appliance, Inc., provides industry-specific cloud-based software solutions for the professional and financial services industry in the United States, the United Kingdom, and internationally. Its solutions include DealCloud, a deal and relationship management solution that manages financial services firms' market relationships, prospective clients and investments, current engagements and deal processes, and operations and compliance activities; collaboration and content solutions, including Intapp documents, an engagement-centric document management system, and Intapp workspaces; risk and compliance management solutions, such as Intapp conflicts, Intapp intake, Intapp terms, Intapp walls, and Intapp employee compliance; and operational and financial management solutions comprising Intapp Billstream, a cloud-based automated proforma invoice solution, Intapp time, and Intapp terms. The company's solutions enable private capital, investment banking, legal, accounting, and consulting firms to realize the benefits of modern AI and cloud-based architectures for their critical business functions without compromising industry-specific functionality or regulatory compliance. It also offers strategic advisory, operational transformation, technology and digital strategy, data strategy, risk management, change management, program management, and M&A preparation; implementation services; managed services; and technical support services, as well as collaboration and integration solutions. The company sells its software on a subscription basis through a direct enterprise sales model. The company was formerly known as LegalApp Holdings, Inc. and changed its name to Intapp, Inc. in February 2021. Intapp, Inc. was founded in 2000 and is headquartered in Palo Alto, California.