Freedom Broker Forecasts Strong Price Appreciation for Salesforce (NYSE:CRM) Stock

Salesforce (NYSE:CRM) had its target price increased by analysts at Freedom Broker from $230.00 to $295.00 in a report released on Thursday, Benzinga reports. The brokerage presently has a “buy” rating on the CRM provider’s stock. Freedom Broker’s target price would indicate a potential upside of 21.22% from the company’s current price.

A number of other equities research analysts have also recently commented on the company. Truist Financial reissued a “buy” rating and set a $300.00 price target (up from $280.00) on shares of Salesforce in a report on Thursday, August 27th. HSBC increased their target price on Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research report on Friday, May 29th. Citizens Jmp reissued a “market outperform” rating and set a $315.00 target price on shares of Salesforce in a research note on Tuesday, August 25th. Barclays boosted their price target on Salesforce from $236.00 to $276.00 and gave the stock an “overweight” rating in a report on Thursday, August 27th. Finally, Argus increased their price objective on shares of Salesforce from $290.00 to $300.00 and gave the company a “buy” rating in a report on Monday, August 31st. Three equities research analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, fourteen have given a Hold rating and three have issued a Sell rating to the company’s stock. According to MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $274.32.

Salesforce Stock Performance

NYSE:CRM traded down $7.18 during mid-day trading on Thursday, hitting $243.35. 14,908,193 shares of the company traded hands, compared to its average volume of 13,982,976. The stock’s fifty day moving average price is $205.81 and its 200-day moving average price is $188.56. Salesforce has a one year low of $146.32 and a one year high of $269.11. The company has a quick ratio of 0.84, a current ratio of 0.84 and a debt-to-equity ratio of 1.02. The firm has a market cap of $200.28 billion, a price-to-earnings ratio of 22.18, a price-to-earnings-growth ratio of 1.17 and a beta of 1.20.

Salesforce (NYSE:CRM) last posted its quarterly earnings data on Wednesday, August 26th. The CRM provider reported $5.90 EPS for the quarter, topping the consensus estimate of $3.27 by $2.63. Salesforce had a return on equity of 24.90% and a net margin of 21.99%.The firm had revenue of $11.35 billion for the quarter, compared to the consensus estimate of $11.33 billion. During the same quarter last year, the company earned $2.91 earnings per share. The business’s revenue for the quarter was up 10.8% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 16.670-16.710 EPS and its Q3 2027 guidance at 3.420-3.440 EPS. Research analysts anticipate that Salesforce will post 12.83 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other Salesforce news, Director Craig Conway sold 4,500 shares of Salesforce stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total value of $1,172,745.00. Following the sale, the director owned 5,437 shares of the company’s stock, valued at $1,416,936.57. The trade was a 45.29% decrease in their position. The transaction was disclosed in a legal filing with the SEC, which is available through the SEC website. 3.50% of the stock is owned by corporate insiders.

Institutional Investors Weigh In On Salesforce

Several large investors have recently bought and sold shares of the business. CBIZ Investment Advisory Services LLC grew its position in shares of Salesforce by 35.4% during the 4th quarter. CBIZ Investment Advisory Services LLC now owns 199 shares of the CRM provider’s stock worth $53,000 after buying an additional 52 shares in the last quarter. Krane Funds Advisors LLC grew its holdings in Salesforce by 0.7% during the 4th quarter. Krane Funds Advisors LLC now owns 8,254 shares of the CRM provider’s stock worth $2,187,000 after acquiring an additional 57 shares in the last quarter. HBW Advisory Services LLC raised its holdings in shares of Salesforce by 0.4% in the 1st quarter. HBW Advisory Services LLC now owns 13,098 shares of the CRM provider’s stock valued at $2,445,000 after purchasing an additional 57 shares in the last quarter. Prentice Wealth Management LLC boosted its stake in shares of Salesforce by 1.8% during the first quarter. Prentice Wealth Management LLC now owns 3,274 shares of the CRM provider’s stock valued at $611,000 after purchasing an additional 58 shares in the last quarter. Finally, Focused Wealth Management Inc increased its holdings in Salesforce by 5.5% during the first quarter. Focused Wealth Management Inc now owns 1,126 shares of the CRM provider’s stock valued at $210,000 after buying an additional 59 shares during the period. Institutional investors own 80.43% of the company’s stock.

Key Salesforce News

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce set a fiscal 2030 revenue target of more than $63 billion, ahead of analyst expectations. Management said accelerating demand for artificial-intelligence and data products should support long-term growth and help counter fears that AI could disrupt its core software business. Salesforce issues revenue target of over $63 billion for fiscal 2030
• Positive Sentiment: Stifel, Canaccord Genuity, BMO Capital and other firms raised their CRM price targets, with several now at $300. Analysts cited Dreamforce’s long-term outlook, improving AI demand and a more favorable re-rating setup.
• Positive Sentiment: The company introduced AIforce, a more direct agentic interface for its CRM platform, and Koa, a CRM reasoning model developed with NVIDIA technology. Salesforce also expanded integrations involving Claude, Slack, AWS and OpenAI, potentially broadening AI adoption and monetization. Salesforce unveils Koa CRM model developed with Nvidia Nemotron
• Positive Sentiment: Rising Slackbot usage, a $25 billion buyback and a new enterprise partnership with Snap for augmented-reality glasses provide additional support for sentiment and demand expectations.
• Neutral Sentiment: RBC described partner checks as incrementally positive for demand but mixed on pricing. That suggests customer interest is improving, while Salesforce may face pressure to prove that new AI capabilities can generate attractive incremental revenue.
• Negative Sentiment: A widespread Salesforce service outage occurred during Dreamforce, with users reporting severe delays, errors or inability to access portions of the cloud software suite. The timing heightened concerns about reliability and execution. Salesforce Service Outages Strike on Day 2 of Dreamforce Conference
• Negative Sentiment: Analysts and investors continue to question Agentforce’s return on investment and pricing. The Koa launch reportedly did not eliminate the gap between AI product enthusiasm and demonstrated customer value, limiting the immediate stock reaction to the conference.

Salesforce Company Profile

Salesforce, Inc is a cloud-based software company that provides customer relationship management (CRM) technology and related enterprise applications. Its platform helps organizations manage sales, customer service, marketing, commerce, data analytics and business operations through subscription-based software and cloud services.

The company’s product portfolio includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Data Cloud and the Salesforce Platform. Salesforce also offers Slack for workplace collaboration, Tableau for data visualization and analytics, MuleSoft for application integration, and artificial intelligence capabilities, including its Agentforce platform for building and deploying AI agents.

Founded in 1999, Salesforce is headquartered in San Francisco, California, and serves businesses and organizations across a broad range of industries and geographic markets worldwide.