Vail Resorts (NYSE:MTN) said fiscal 2026 results demonstrated the resilience of its advance commitment model despite what Chief Executive Officer Rob Katz described as an exceptionally challenging weather year across key markets.
For the full fiscal year, lift revenue declined 3.5% while skier visitation fell 13%, supported by 4% growth in pass revenue. Resort-reported EBITDA totaled $746 million, landing at the midpoint of the company’s June outlook range, Chief Financial Officer Angela Korch said. The company attributed the result to advance pass commitments, cost discipline, resource-efficiency initiatives and operational execution.
Pass Sales Remain Lower Following Difficult Ski Season
Through Sept. 18, pass units were down 12% from the comparable prior-year period, days sold declined 10%, and sales dollars including tax fell 6%. Korch said performance remained consistent with the spring sales period, excluding auto-renewals.
The company said the weakness has been concentrated among destination frequency products, particularly lower-frequency passes, while Colorado, Utah and Tahoe local performance has modestly improved since the spring deadline. Management said it believes some customers may be delaying purchase decisions rather than abandoning plans to ski, potentially shifting demand toward later pass purchases or in-season lift ticket sales.
Katz said many of the lower-frequency guests had previously purchased lift tickets before converting to pass products in recent years. Vail Resorts expects some of those guests may return to lift-ticket purchases, and it has introduced pricing and product options designed to capture demand at different points before and during the season.
- Epic Friend Tickets provide a 50% discount for guests skiing with a pass holder.
- Super-advanced lift ticket pricing offers discounts for customers purchasing further in advance.
- The company has also implemented targeted resort- and period-specific pricing actions.
Management said third-party data indicates Vail Resorts continues to outperform the broader industry in pass sales, particularly in comparable unlimited products. Katz said the company expects to gain visitation share relative to the industry in fiscal 2027, though it did not quantify the expected share gain.
Fiscal 2027 Outlook Calls for Visitation Recovery
Vail Resorts guided for fiscal 2027 net income attributable to the company of $158 million to $233 million and resort-reported EBITDA of $805 million to $865 million, including about $14 million in one-time costs.
The outlook assumes a meaningful recovery in visitation from the weather-affected fiscal 2026 season, although management does not expect U.S. visitation to fully return to fiscal 2025 levels. The guidance assumes the company will recapture a meaningful portion of lower pass visitation through lift-ticket purchases.
Management said the lift-ticket visitation embedded in the guidance remains below historical levels achieved when the pass program was smaller and below levels reached following the fiscal 2022 pass-price reset. Korch said current pass trends have created a larger pool of uncommitted guests entering the season.
Compared with the midpoint of the company’s original fiscal 2026 outlook, fiscal 2027 total revenue is expected to rise about 3%, driven by ancillary revenue growth. Lift revenue is expected to remain relatively flat versus that earlier outlook as lower pricing and product strategies intended to support visitation offset some pricing-related growth.
The company expects fiscal 2027 resort EBITDA margin, excluding one-time costs, of 27.3%, about 200 basis points below its original fiscal 2026 outlook. Korch cited inflation that is outpacing revenue growth and continued investment in marketing and guest acquisition.
Expected fiscal 2027 cost factors include approximately 4% labor and expense inflation, about $20 million from normalized incentive compensation, $10 million in incremental marketing investment, $3 million related to the Grand Teton Lodge Company contract renewal, and $3 million of additional transformation-related one-time costs. Those pressures are expected to be partly offset by approximately $25 million in incremental savings from the company’s resource-efficiency transformation program.
Guest Experience and Technology Initiatives
Katz said Vail Resorts is expanding its “Epic Experience” strategy, which centers on creating a more seamless and personalized customer experience across its resorts, digital platforms and ancillary businesses.
The company recently added native in-app commerce as well as Apple Pay and Google Pay for pass offerings through its My Epic application. It plans to add that functionality for lift tickets across its resorts. Vail Resorts also outlined multiyear plans for My Epic Gear, an initiative intended to simplify equipment rentals, with pick-your-own demo gear and an updated web platform planned for the current season. A fuller version with personalized app integration is planned for fiscal 2028.
Other efforts include expanded digital ski-school capabilities, a premium private-lesson offering called Epic Ascent, and investments in on-mountain food quality and presentation. Katz said artificial intelligence is also part of the company’s technology transformation, with potential uses in back-office functions and eventually as a virtual guest concierge.
Capital Allocation and Park City Investments
At July 31, Vail Resorts had about $0.8 billion in total liquidity and net leverage of 3.9 times trailing-12-month reported EBITDA. Based on fiscal 2027 guidance and assuming no change in net debt, the company expects leverage to decline to about 3.5 times by fiscal year-end.
The board declared a quarterly dividend of $2.22 per share, and the company reaffirmed its calendar 2026 core capital plan. Management said it expects positive free cash flow even at the low end of its fiscal 2027 EBITDA guidance after capital spending and dividend payments.
For calendar 2027, Vail Resorts plans lift upgrades at Park City Mountain, including replacing the Silver Lode lift with an eight-passenger detachable chairlift and replacing Eagle and Eaglette with a six-passenger detachable chairlift. Katz said the projects are intended to improve access, capacity and guest flow at one of the company’s largest destination resorts.
About Vail Resorts (NYSE:MTN)
Vail Resorts, Inc is a mountain resort company that operates a portfolio of ski and summer resorts, primarily in the United States, Canada and Australia. Its properties offer skiing, snowboarding and other outdoor recreational activities, along with lodging, dining, retail, equipment rentals, lessons and related guest services.
The company’s resort portfolio includes well-known destinations such as Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Park City in Utah; Whistler Blackcomb in British Columbia; and Perisher in New South Wales, Australia.
