ZW Data Action Technologies (NASDAQ:CNET – Get Free Report) and Cable One (NYSE:CABO – Get Free Report) are both small-cap communication services companies, but which is the better stock? We will contrast the two companies based on the strength of their analyst recommendations, profitability, institutional ownership, risk, dividends, valuation and earnings.
Institutional & Insider Ownership
0.0% of ZW Data Action Technologies shares are owned by institutional investors. Comparatively, 89.9% of Cable One shares are owned by institutional investors. 17.4% of ZW Data Action Technologies shares are owned by insiders. Comparatively, 0.9% of Cable One shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Profitability
This table compares ZW Data Action Technologies and Cable One’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| ZW Data Action Technologies | -23.98% | -20.22% | -8.58% |
| Cable One | -72.83% | -3.97% | -0.86% |
Analyst Ratings
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| ZW Data Action Technologies | 1 | 0 | 0 | 0 | 1.00 |
| Cable One | 3 | 3 | 0 | 0 | 1.50 |
Cable One has a consensus price target of $80.00, suggesting a potential upside of 519.24%. Given Cable One’s stronger consensus rating and higher probable upside, analysts plainly believe Cable One is more favorable than ZW Data Action Technologies.
Volatility & Risk
ZW Data Action Technologies has a beta of 0.76, suggesting that its share price is 24% less volatile than the S&P 500. Comparatively, Cable One has a beta of 0.52, suggesting that its share price is 48% less volatile than the S&P 500.
Earnings and Valuation
This table compares ZW Data Action Technologies and Cable One”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| ZW Data Action Technologies | $4.61 million | 1.22 | -$1.77 million | ($0.25) | -6.14 |
| Cable One | $1.50 billion | 0.05 | -$356.46 million | ($185.06) | -0.07 |
ZW Data Action Technologies has higher earnings, but lower revenue than Cable One. ZW Data Action Technologies is trading at a lower price-to-earnings ratio than Cable One, indicating that it is currently the more affordable of the two stocks.
Summary
Cable One beats ZW Data Action Technologies on 7 of the 13 factors compared between the two stocks.
About ZW Data Action Technologies
ZW Data Action Technologies Inc., through its subsidiaries, offers omni-channel advertising, precision marketing, and data analysis management systems in the People’s Republic of China. The company offers Internet advertising, precision marketing, and related data services to small and medium enterprises through its Internet portals, including 28.com and liansuo.com that provide advertisers with tools to build sales channels in the form of franchisees, sales agents, distributors, and/or resellers. It also develops and operates blockchain technology-based products and services, as well as blockchain-based SaaS services that provides one-stop blockchain-powered enterprise management solutions in forms of NFT generations, data record, share, and storage module subscriptions, etc. In addition, the company offers other e-commerce O2O advertising, and marketing and related value-added technical services. Additionally, it offers online-content production, distribution, promotion, and live streamer training and management services. The company was formerly known as ChinaNet Online Holdings, Inc. and changed its name to ZW Data Action Technologies Inc. in October 2020. Data Action Technologies Inc. was founded in 2003 and is based in Beijing, the People’s Republic of China.
About Cable One
Cable One, Inc., together with its subsidiaries, provides data, video, and voice services in the United States. The company offers residential data services, a service to enhance Wi-Fi signal throughout the home. It also provides various residential video services from basic video service to digital services with access to hundreds of channels; and provides a cloud-based DVR feature that does not require the use of a set-top boxes. In addition, the company offers Sparklight TV, an IPTV video service that allows customers to stream its video channels from the cloud through an app on supported devices, such as the Amazon Firestick, Apple TV, and Android-based smart televisions. Further, it provides data, voice, and video products to business customers, including small to mid-markets, enterprises, and wholesale and carrier customers. The company serves residential and business customers, comprising data, video, and voice services. Cable One, Inc. was incorporated in 1980 and is headquartered in Phoenix, Arizona.
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