Research Analysts’ Recent Ratings Updates for Salesforce (CRM)

Salesforce (NYSE: CRM) has recently received a number of price target changes and ratings updates:

• 10/21/2026 – Salesforce had its price target raised by DA Davidson from $225.00 to $250.00. They now have a “neutral” rating on the stock.
• 10/21/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $300.00 price target on the stock.
• 10/20/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group.
• 10/20/2026 – Salesforce had its “outperform” rating reaffirmed by Evercore.
• 10/20/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup.
• 10/12/2026 – Salesforce was downgraded by Wells Fargo & Company from “buy” to “strong sell”.
• 10/12/2026 – Salesforce is now covered by KeyCorp. They set a “sector weight” rating on the stock.
• 10/12/2026 – Salesforce is now covered by Evercore. They set an “outperform” rating on the stock.
• 10/12/2026 – Salesforce is now covered by TD Cowen. They set a “buy” rating on the stock.
• 10/12/2026 – Salesforce is now covered by Deutsche Bank Aktiengesellschaft. They set a “buy” rating on the stock.
• 10/12/2026 – Salesforce was downgraded by Barclays from “overweight” to “positive”.
• 10/12/2026 – Salesforce was upgraded by Bank of America from “underperform” to “buy”. They now have a $285.00 price target on the stock, up from $160.00.
• 10/5/2026 – Salesforce is now covered by Yorkville Ives. They set an “outperform” rating and a $290.00 price target on the stock.
• 9/24/2026 – Salesforce was upgraded by Weiss Ratings from “hold (c-)” to “hold (c)”.
• 9/21/2026 – Salesforce had its “buy” rating reaffirmed by Jefferies Financial Group.
• 9/18/2026 – Salesforce had its “market outperform” rating reaffirmed by Citigroup.
• 9/18/2026 – Salesforce had its “market outperform” rating reaffirmed by Citizens Jmp. They now have a $315.00 price target on the stock.
• 9/18/2026 – Salesforce had its “equal weight” rating reaffirmed by Stephens. They now have a $289.00 price target on the stock.
• 9/18/2026 – Salesforce had its price target raised by Wells Fargo & Company from $230.00 to $250.00. They now have an “equal weight” rating on the stock.
• 9/17/2026 – Salesforce was given a new $225.00 price target by DA Davidson.
• 9/17/2026 – Salesforce had its price target raised by Guggenheim from $270.00 to $300.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its “outperform” rating reaffirmed by Oppenheimer.
• 9/17/2026 – Salesforce had its “buy” rating reaffirmed by TD Cowen.
• 9/17/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC.
• 9/17/2026 – Salesforce had its price target raised by Citigroup from $233.00 to $263.00. They now have a “neutral” rating on the stock.
• 9/17/2026 – Salesforce had its price target raised by Freedom Broker from $230.00 to $295.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its price target raised by Stifel Nicolaus from $275.00 to $300.00. They now have a “buy” rating on the stock.
• 9/17/2026 – Salesforce had its “sector perform” rating reaffirmed by Royal Bank Of Canada. They now have a $250.00 price target on the stock.
• 9/17/2026 – Salesforce had its price target raised by BMO Capital Markets from $250.00 to $285.00. They now have an “outperform” rating on the stock.
• 9/17/2026 – Salesforce had its “overweight” rating reaffirmed by Cantor Fitzgerald. They now have a $300.00 price target on the stock.
• 9/17/2026 – Salesforce had its price target raised by Canaccord Genuity Group from $270.00 to $300.00. They now have a “buy” rating on the stock.
• 9/16/2026 – Salesforce had its price target raised by Mizuho from $265.00 to $280.00. They now have an “outperform” rating on the stock.
• 9/11/2026 – Salesforce had its “buy” rating reaffirmed by Stifel Nicolaus. They now have a $275.00 price target on the stock.
• 9/11/2026 – Salesforce had its “buy” rating reaffirmed by UBS Group.
• 9/11/2026 – Salesforce was given a new $240.00 price target by UBS Group.
• 9/2/2026 – Salesforce was given a new $315.00 price target by Morgan Stanley.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by Needham & Company LLC. They now have a $400.00 price target on the stock.
• 9/2/2026 – Salesforce had its “buy” rating reaffirmed by BTIG Research. They now have a $300.00 price target on the stock.
• 9/2/2026 – Salesforce had its price target raised by Cantor Fitzgerald from $250.00 to $300.00. They now have an “overweight” rating on the stock.
• 8/31/2026 – Salesforce had its price target raised by Argus from $290.00 to $300.00. They now have a “buy” rating on the stock.

Salesforce Dividend Announcement

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 8th. Stockholders of record on Thursday, September 17th were given a $0.44 dividend. This represents a $1.76 annualized dividend and a dividend yield of 0.7%. The ex-dividend date of this dividend was Thursday, September 17th. Salesforce’s dividend payout ratio is presently 16.04%.

Insider Buying and Selling

In other Salesforce news, Director David Blair Kirk acquired 4,176 shares of the business’s stock in a transaction that occurred on Friday, September 18th. The shares were bought at an average cost of $239.33 per share, with a total value of $999,442.08. Following the completion of the acquisition, the director directly owned 18,748 shares in the company, valued at $4,486,958.84. This represents a 28.66% increase in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, Director Craig Conway sold 4,500 shares of the business’s stock in a transaction that occurred on Friday, September 4th. The stock was sold at an average price of $260.61, for a total transaction of $1,172,745.00. Following the completion of the transaction, the director directly owned 5,437 shares of the company’s stock, valued at $1,416,936.57. This trade represents a 45.29% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. 3.50% of the stock is currently owned by company insiders.

Salesforce, Inc (NYSE: CRM) is a global enterprise software company that provides cloud-based customer relationship management (CRM) technology. Its platform helps organizations manage sales, customer service, marketing, commerce, data, analytics and interactions with customers across digital and traditional channels.

The company’s products include Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud and Data Cloud. Salesforce also offers Tableau for data visualization and analytics, MuleSoft for application integration, and Slack for workplace collaboration.