Sun Life Financial (TSE:SLF) Stock Breaks Above 50 Day Moving Average – Time to Sell?

Shares of Sun Life Financial Inc. (TSE:SLF) (NYSE:SLF) passed above its 50-day moving average during trading on Monday. The stock has a 50-day moving average of C$111.09 and traded as high as C$112.31. Sun Life Financial shares last traded at C$111.51, with a volume of 953,919 shares.

Analyst Ratings Changes

Several analysts recently commented on the company. Scotiabank lifted their price objective on Sun Life Financial from C$98.00 to C$111.00 and gave the stock a “sector perform” rating in a report on Wednesday, July 15th. TD increased their target price on Sun Life Financial from C$121.00 to C$124.00 and gave the company a “buy” rating in a report on Friday, August 7th. National Bank Financial reduced their price target on shares of Sun Life Financial from C$125.00 to C$124.00 and set an “outperform” rating for the company in a research report on Monday, October 19th. Canadian Imperial Bank of Commerce upped their price target on shares of Sun Life Financial from C$102.00 to C$116.00 in a research report on Wednesday, July 15th. Finally, Scotia increased their price objective on shares of Sun Life Financial from C$110.00 to C$118.00 and gave the stock a “sector perform” rating in a research note on Monday, August 10th. Six equities research analysts have rated the stock with a Buy rating and five have given a Hold rating to the stock. Based on data from MarketBeat.com, the company has an average rating of “Moderate Buy” and a consensus price target of C$115.92.

Sun Life Financial Trading Up 0.7%

The stock has a fifty day simple moving average of C$111.09 and a 200 day simple moving average of C$101.25. The firm has a market capitalization of C$62.00 billion, a P/E ratio of 18.90, a PEG ratio of 1.33 and a beta of 0.73. The company has a quick ratio of 84,866.00, a current ratio of 27.38 and a debt-to-equity ratio of 34.34.

Sun Life Financial (TSE:SLF) (NYSE:SLF) last released its quarterly earnings data on Thursday, August 6th. The financial services provider reported C$2.02 earnings per share for the quarter. The firm had revenue of C$9.05 billion during the quarter. Sun Life Financial had a return on equity of 13.89% and a net margin of 8.81%. As a group, research analysts forecast that Sun Life Financial Inc. will post 6.92 EPS for the current year.

Sun Life Financial Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Tuesday, September 29th. Investors of record on Tuesday, September 29th were paid a dividend of $0.96 per share. This represents a $3.84 annualized dividend and a yield of 3.4%. The ex-dividend date of this dividend was Wednesday, August 26th. Sun Life Financial’s dividend payout ratio (DPR) is 62.37%.

Insider Buying and Selling

In other Sun Life Financial news, insider Jacques Jr. Goulet sold 36,805 shares of the company’s stock in a transaction that occurred on Thursday, September 3rd. The stock was sold at an average price of C$111.24, for a total value of C$4,094,188.20. Following the completion of the transaction, the insider directly owned 1,063 shares in the company, valued at C$118,248.12. This represents a 97.19% decrease in their position. Also, insider Melissa Jane Kennedy sold 15,114 shares of the stock in a transaction that occurred on Tuesday, September 8th. The shares were sold at an average price of C$110.05, for a total transaction of C$1,663,295.70. Following the sale, the insider directly owned 28,124 shares of the company’s stock, valued at approximately C$3,095,046.20. This trade represents a 34.96% decrease in their ownership of the stock. In the last three months, insiders have sold 179,448 shares of company stock valued at $19,874,331. Corporate insiders own 0.03% of the company’s stock.

About Sun Life Financial

Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2025, Sun Life had total assets under management of $1.55 trillion.