Recent Analysts’ Ratings Changes for Apple (AAPL)

A number of research firms have changed their ratings and price targets for Apple (NASDAQ: AAPL):

• 10/27/2026 – Apple had its “outperform” rating reaffirmed by Evercore.
• 10/27/2026 – Apple had its “buy” rating reaffirmed by HSBC.
• 10/21/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley.
• 10/20/2026 – Apple was given a new $283.00 price target by Moffett Nathanson. They now have a “neutral” rating on the stock.
• 10/20/2026 – Apple was downgraded by Loop Capital from “buy” to “hold”. They now have a $330.00 price target on the stock, down from $370.00.
• 10/15/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp.
• 10/12/2026 – Apple had its price target raised by JPMorgan Chase & Co. from $340.00 to $360.00. They now have an “overweight” rating on the stock.
• 10/8/2026 – Apple was upgraded by Weiss Ratings from “buy (b-)” to “buy (b)”.
• 10/6/2026 – Apple had its “neutral” rating reaffirmed by UBS Group.
• 10/6/2026 – Apple is now covered by Yorkville Ives. They set an “outperform” rating and a $400.00 price target on the stock.
• 10/1/2026 – Apple was given a new $355.00 price target by Morgan Stanley. They now have an “overweight” rating on the stock.
• 10/1/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 9/29/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $360.00 price target on the stock.
• 9/25/2026 – Apple had its “outperform” rating reaffirmed by Sanford C. Bernstein.
• 9/23/2026 – Apple had its “buy” rating reaffirmed by Bank of America. They now have a $370.00 price target on the stock.
• 9/21/2026 – Apple had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 9/18/2026 – Apple was downgraded by Weiss Ratings from “buy (b)” to “buy (b-)”.
• 9/18/2026 – Apple was given a new $380.00 price target by Evercore. They now have an “outperform” rating on the stock.
• 9/18/2026 – Apple was given a new $380.00 price target by Loop Capital.
• 9/17/2026 – Apple had its “buy” rating reaffirmed by UBS Group.
• 9/17/2026 – Apple had its “buy” rating reaffirmed by Bank of America. They now have a $370.00 price target on the stock.
• 9/14/2026 – Apple had its “outperform” rating reaffirmed by Evercore. They now have a $380.00 price target on the stock, up from $365.00.
• 9/14/2026 – Apple had its price target raised by Phillip Securities from $290.00 to $300.00. They now have a “neutral” rating on the stock.
• 9/13/2026 – Apple had its “buy” rating reaffirmed by JPMorgan Chase & Co..
• 9/10/2026 – Apple had its “neutral” rating reaffirmed by UBS Group.
• 9/10/2026 – Apple had its “buy” rating reaffirmed by Citigroup.
• 9/10/2026 – Apple had its “market perform” rating reaffirmed by Oppenheimer.
• 9/10/2026 – Apple had its “buy” rating reaffirmed by Bank of America. They now have a $370.00 price target on the stock, down from $380.00.
• 9/10/2026 – Apple had its “buy” rating reaffirmed by TD Cowen. They now have a $400.00 price target on the stock.
• 9/10/2026 – Apple had its “neutral” rating reaffirmed by Rosenblatt Securities. They now have a $303.00 price target on the stock.
• 9/9/2026 – Apple had its “underperform” rating reaffirmed by Jefferies Financial Group.
• 9/8/2026 – Apple had its “buy” rating reaffirmed by HSBC. They now have a $366.00 price target on the stock.
• 9/8/2026 – Apple had its “hold” rating reaffirmed by Needham & Company LLC.
• 9/8/2026 – Apple had its “neutral” rating reaffirmed by Moffett Nathanson. They now have a $304.00 price target on the stock, up from $270.00.
• 9/4/2026 – Apple had its “underweight” rating reaffirmed by KeyCorp.
• 9/2/2026 – Apple had its “overweight” rating reaffirmed by Morgan Stanley. They now have a $360.00 price target on the stock.
• 9/2/2026 – Apple had its “neutral” rating reaffirmed by DA Davidson. They now have a $270.00 price target on the stock.
• 9/1/2026 – Apple had its price target raised by Rosenblatt Securities from $300.00 to $303.00. They now have a “neutral” rating on the stock.

Apple Dividend Announcement

The firm also recently announced a quarterly dividend, which was paid on Thursday, August 13th. Stockholders of record on Monday, August 10th were given a $0.27 dividend. This represents a $1.08 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date was Monday, August 10th. Apple’s dividend payout ratio is 12.39%.

Insiders Place Their Bets

In other news, insider Ben Borders sold 1,280 shares of the firm’s stock in a transaction dated Friday, October 16th. The shares were sold at an average price of $345.40, for a total value of $442,112.00. Following the transaction, the insider directly owned 38,288 shares of the company’s stock, valued at approximately $13,224,675.20. This trade represents a 3.23% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is available at this link. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, CEO John Ternus sold 25,412 shares of the firm’s stock in a transaction dated Friday, October 2nd. The stock was sold at an average price of $332.94, for a total transaction of $8,460,671.28. Following the completion of the transaction, the chief executive officer directly owned 59,567 shares in the company, valued at approximately $19,832,236.98. This represents a 29.90% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last three months, insiders sold 286,853 shares of company stock valued at $95,477,342. Corporate insiders own 0.06% of the company’s stock.

Apple Inc designs, develops and sells consumer electronics, software and digital services. Its best-known products include the iPhone smartphone, Mac personal computers, iPad tablets, Apple Watch, AirPods and other accessories. The company also develops operating systems and applications that support its hardware ecosystem.

Apple’s services business includes the App Store, Apple Music, Apple TV, Apple Arcade, iCloud, Apple Pay and other subscription, payment and digital-content offerings.