Scotiabank Has Lowered Expectations for Amazon.com (NASDAQ:AMZN) Stock Price

Amazon.com (NASDAQ:AMZN) had its price objective cut by research analysts at Scotiabank from $325.00 to $300.00 in a research note issued to investors on Friday, Benzinga reports. The brokerage currently has a “sector outperform” rating on the e-commerce giant’s stock. Scotiabank‘s target price points to a potential upside of 25.12% from the stock’s previous close.

AMZN has been the topic of a number of other research reports. Deutsche Bank Aktiengesellschaft restated a “buy” rating and issued a $325.00 target price (up from $315.00) on shares of Amazon.com in a research note on Friday, July 31st. Zacks Research lowered Amazon.com from a “strong-buy” rating to a “hold” rating in a research note on Monday, September 14th. Yorkville Ives began coverage on shares of Amazon.com in a research note on Monday, October 19th. They issued an “outperform” rating and a $300.00 target price for the company. Wolfe Research restated an “outperform” rating and set a $315.00 target price on shares of Amazon.com in a report on Friday, July 31st. Finally, Sanford C. Bernstein restated an “outperform” rating and issued a $320.00 price objective (up from $315.00) on shares of Amazon.com in a research report on Friday, July 31st. One analyst has rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat.com, Amazon.com presently has an average rating of “Moderate Buy” and a consensus target price of $320.86.

Amazon.com Price Performance

AMZN stock traded down $4.02 during trading on Friday, reaching $239.77. 82,234,311 shares of the company were exchanged, compared to its average volume of 46,246,156. The stock’s 50 day moving average price is $254.67 and its 200 day moving average price is $243.12. The company has a market cap of $2.59 trillion, a P/E ratio of 19.31, a PEG ratio of 1.98 and a beta of 1.45. The company has a debt-to-equity ratio of 0.23, a quick ratio of 0.87 and a current ratio of 1.03. Amazon.com has a 52-week low of $196.00 and a 52-week high of $287.20.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings data on Thursday, October 29th. The e-commerce giant reported $1.89 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.08). Amazon.com had a net margin of 17.44% and a return on equity of 18.00%. The business had revenue of $201.94 billion during the quarter, compared to analysts’ expectations of $202.22 billion. During the same period in the prior year, the firm earned $1.95 EPS. Amazon.com’s revenue for the quarter was up 12.1% on a year-over-year basis. As a group, analysts predict that Amazon.com will post 8.00 earnings per share for the current fiscal year.

Insider Buying and Selling

In related news, SVP David Zapolsky sold 9,258 shares of the business’s stock in a transaction on Monday, August 24th. The shares were sold at an average price of $259.77, for a total transaction of $2,404,950.66. Following the transaction, the senior vice president owned 41,190 shares in the company, valued at $10,699,926.30. The trade was a 18.35% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Matthew S. Garman sold 14,541 shares of the firm’s stock in a transaction on Friday, August 21st. The shares were sold at an average price of $259.06, for a total value of $3,766,991.46. Following the transaction, the chief executive officer owned 17,794 shares in the company, valued at approximately $4,609,713.64. This trade represents a 44.97% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 71,589 shares of company stock valued at $18,580,515 over the last 90 days. 8.90% of the stock is currently owned by corporate insiders.

Institutional Trading of Amazon.com

A number of institutional investors have recently made changes to their positions in the stock. State Street Corp increased its position in Amazon.com by 5.5% in the second quarter. State Street Corp now owns 411,848,346 shares of the e-commerce giant’s stock worth $95,504,904,000 after buying an additional 21,398,025 shares in the last quarter. Bank of America Corp DE bought a new position in shares of Amazon.com during the 2nd quarter valued at approximately $22,218,775,000. Bank of New York Mellon Corp purchased a new position in Amazon.com in the second quarter worth about $16,341,405,000. Amundi grew its holdings in Amazon.com by 3.9% during the 2nd quarter. Amundi now owns 63,822,242 shares of the e-commerce giant’s stock valued at $15,211,393,000 after purchasing an additional 2,421,739 shares during the last quarter. Finally, Legal & General Group Plc purchased a new position in Amazon.com during the 2nd quarter worth $12,831,376,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: AWS revenue grew 39% year over year to approximately $46 billion, its fastest growth in nearly five years. Management expects AWS growth to exceed 40% in both 2027 and 2028, supported by AI demand and a substantial backlog. Amazon Q3 Revenues Miss Estimates, AWS Growth Hits Near 5-Year High
• Positive Sentiment: Analysts remain constructive despite trimming some targets. Rosenblatt reaffirmed a Buy rating with a $360 target, while Wells Fargo, Morgan Stanley, RBC, Canaccord, Monness and others maintained Overweight or Buy ratings. Mizuho raised its target to $335. Amazon stock falls: why analysts are saying it’s a buying opportunity
• Positive Sentiment: Amazon plans to sell its internally developed Trainium AI chips to outside customers by late 2027, potentially creating a new revenue stream and reducing dependence on competing chip suppliers. Amazon Pharmacy usage also rose more than 60% year over year, highlighting growth opportunities beyond retail and AWS. Amazon Has Bigger Plans for AI Chips
• Neutral Sentiment: Amazon reported $201.94 billion in third-quarter revenue and $1.89 in EPS, with revenue up 12.1% year over year. However, both figures fell short of consensus expectations, making the quarter a mixed result despite strong cloud performance. Amazon third-quarter earnings report
• Negative Sentiment: Investors are concerned that roughly $220 billion of planned 2026 capital spending—primarily tied to AI and data-center capacity—is overwhelming near-term returns. Amazon posted a $42.4 billion trailing-12-month free-cash-flow loss, while long-term debt has risen substantially, increasing financing and execution risks. Amazon’s Record Margins Couldn’t Stop the Sell-Off
• Negative Sentiment: Amazon’s fourth-quarter revenue outlook was largely below Wall Street estimates, raising concerns about holiday-season retail demand and the ability of AWS growth to offset softer commerce trends. The broader technology sell-off has amplified these worries about AI spending and future profitability. Amazon projects fourth-quarter sales below estimates

About Amazon.com

Amazon.com, Inc is a global technology and e-commerce company founded by Jeff Bezos in 1994. Originally launched as an online bookstore, the company has expanded into a broad digital marketplace offering consumer products across numerous categories, including electronics, household goods, apparel, groceries and other merchandise. Amazon also sells products under its own brands and provides logistics, fulfillment and delivery services that support its retail operations and third-party sellers.

The company’s principal businesses include online and physical retail, Amazon Web Services (AWS), digital advertising, subscription services and consumer technology.