ServiceNow, Inc. $NOW Shares Acquired by Integrity Alliance LLC.

Integrity Alliance LLC. increased its holdings in ServiceNow, Inc. (NYSE:NOW) by 277.8% in the third quarter, Holdings Channel reports. The fund owned 45,459 shares of the information technology services provider’s stock after purchasing an additional 33,425 shares during the quarter. Integrity Alliance LLC.’s holdings in ServiceNow were worth $6,092,000 as of its most recent SEC filing.

A number of other hedge funds also recently added to or reduced their stakes in the business. A. D. Beadell Investment Counsel Inc. boosted its stake in shares of ServiceNow by 2.9% during the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock valued at $279,000 after purchasing an additional 80 shares in the last quarter. DUTCH ASSET Corp increased its holdings in ServiceNow by 0.5% during the third quarter. DUTCH ASSET Corp now owns 16,331 shares of the information technology services provider’s stock valued at $2,189,000 after buying an additional 82 shares during the period. Atwood & Palmer Inc. raised its stake in ServiceNow by 20.0% in the second quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock worth $60,000 after buying an additional 100 shares in the last quarter. Diligent Investors LLC raised its stake in ServiceNow by 4.1% in the third quarter. Diligent Investors LLC now owns 2,560 shares of the information technology services provider’s stock worth $343,000 after buying an additional 100 shares in the last quarter. Finally, Signature Wealth Management Partners LLC raised its stake in ServiceNow by 3.3% in the third quarter. Signature Wealth Management Partners LLC now owns 3,281 shares of the information technology services provider’s stock worth $440,000 after buying an additional 106 shares in the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

NOW has been the topic of several recent research reports. KeyCorp reaffirmed an “underweight” rating and set a $110.00 target price (up from $85.00) on shares of ServiceNow in a research report on Thursday, October 29th. Canaccord Genuity Group set a $145.00 price target on ServiceNow in a research report on Thursday, October 29th. Argus restated a “buy” rating and set a $170.00 price objective on shares of ServiceNow in a research note on Tuesday. Barclays set a $152.00 price objective on ServiceNow and gave the company an “overweight” rating in a research report on Thursday, October 29th. Finally, Sanford C. Bernstein reiterated an “outperform” rating and issued a $266.00 target price on shares of ServiceNow in a research note on Tuesday, October 20th. One research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and three have given a Sell rating to the stock. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average target price of $154.50.

Insider Activity at ServiceNow

In other news, insider Jacqueline Canney sold 7,847 shares of the firm’s stock in a transaction that occurred on Friday, August 28th. The stock was sold at an average price of $138.00, for a total value of $1,082,886.00. Following the transaction, the insider owned 30,042 shares in the company, valued at $4,145,796. This trade represents a 20.71% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction on Monday, August 31st. The shares were sold at an average price of $147.87, for a total value of $300,767.58. Following the completion of the transaction, the insider owned 18,305 shares in the company, valued at $2,706,760.35. The trade was a 10.00% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is owned by corporate insiders.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Argus reaffirmed its Buy rating and set a $170 price target, signaling confidence in ServiceNow’s recovery potential after the recent selloff. Argus rating and price target
• Positive Sentiment: ServiceNow’s enterprise AI push—including its Control Tower Alliance with major technology partners—could strengthen its role in helping companies deploy and govern AI. ServiceNow rolls out Control Tower Alliance
• Positive Sentiment: Recent commentary argues that the selloff may offer a buying opportunity, citing ServiceNow’s growth prospects and demand for AI-driven workflow tools. ServiceNow Stock: Buy the Dip?
• Neutral Sentiment: Q3 revenue was about $4.1 billion, slightly ahead of estimates, but the company is increasing AI-related investment and shifting toward outcome-based pricing—changes that could affect how growth and profitability develop. How Higher AI Spending Will Impact ServiceNow Stock
• Negative Sentiment: The sharp recent decline followed weaker fourth-quarter backlog guidance, which revived fears that AI could disrupt seat-based software models and weigh on future growth. ServiceNow’s selloff and Wall Street price-target cuts
• Negative Sentiment: Management’s AI investments and business-model changes pressured operating margins, adding to investor concerns despite revenue growth. Analyst questions from ServiceNow’s Q3 earnings call

ServiceNow Stock Performance

Shares of NOW stock opened at $109.09 on Wednesday. ServiceNow, Inc. has a 52-week low of $81.24 and a 52-week high of $181.73. The company has a quick ratio of 0.72, a current ratio of 0.72 and a debt-to-equity ratio of 0.42. The stock has a market cap of $113.24 billion, a PE ratio of 78.48, a price-to-earnings-growth ratio of 2.03 and a beta of 1.00. The business has a 50-day simple moving average of $137.87 and a 200-day simple moving average of $115.16.

ServiceNow (NYSE:NOW) last released its quarterly earnings results on Wednesday, October 28th. The information technology services provider reported $1.00 EPS for the quarter, missing the consensus estimate of $1.02 by ($0.02). ServiceNow had a net margin of 9.36% and a return on equity of 15.17%. The firm had revenue of $4.11 billion for the quarter, compared to analyst estimates of $4.09 billion. During the same quarter in the prior year, the business posted $4.82 EPS. The firm’s quarterly revenue was up 20.5% compared to the same quarter last year. On average, equities analysts expect that ServiceNow, Inc. will post 2.13 EPS for the current year.

ServiceNow Company Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.