Rakuten Investment Management Inc. Purchases 101,736 Shares of Alphabet Inc. $GOOG

Rakuten Investment Management Inc. raised its position in shares of Alphabet Inc. (NASDAQ:GOOG) by 11.1% in the third quarter, according to its most recent 13F filing with the Securities & Exchange Commission. The firm owned 1,021,715 shares of the information services provider’s stock after purchasing an additional 101,736 shares during the period. Alphabet accounts for approximately 0.8% of Rakuten Investment Management Inc.’s holdings, making the stock its 14th biggest position. Rakuten Investment Management Inc.’s holdings in Alphabet were worth $344,645,000 at the end of the most recent quarter.

A number of other hedge funds and other institutional investors have also recently bought and sold shares of the company. Morton Brown Family Wealth LLC raised its holdings in shares of Alphabet by 135.5% during the third quarter. Morton Brown Family Wealth LLC now owns 73 shares of the information services provider’s stock valued at $25,000 after buying an additional 42 shares during the last quarter. Castlekeep Investment Advisors LLC acquired a new position in shares of Alphabet during the second quarter worth approximately $29,000. Livelsberger Financial Advisory acquired a new position in shares of Alphabet during the third quarter worth approximately $37,000. Toth Financial Advisory Corp bought a new position in Alphabet in the 2nd quarter worth approximately $41,000. Finally, Timbuktu Capital Management LLC bought a new position in Alphabet in the 2nd quarter worth approximately $46,000. 27.26% of the stock is owned by institutional investors and hedge funds.

Insider Transactions at Alphabet

In related news, Director Frances Arnold sold 83 shares of Alphabet stock in a transaction dated Wednesday, September 30th. The stock was sold at an average price of $340.45, for a total transaction of $28,257.35. Following the transaction, the director directly owned 19,076 shares of the company’s stock, valued at $6,494,424.20. The trade was a 0.43% decrease in their ownership of the stock. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Insiders sold 247 shares of company stock worth $79,238 over the last quarter. 12.99% of the stock is owned by insiders.

Analyst Upgrades and Downgrades

Several research firms recently commented on GOOG. Morgan Stanley restated an “overweight” rating and issued a $375.00 target price on shares of Alphabet in a research report on Thursday, October 29th. Benchmark reiterated a “buy” rating on shares of Alphabet in a research report on Thursday, October 29th. Oppenheimer reissued an “outperform” rating and issued a $400.00 price target (down from $445.00) on shares of Alphabet in a research note on Thursday, July 23rd. Bank of America reissued a “buy” rating on shares of Alphabet in a report on Thursday, October 29th. Finally, DZ Bank raised Alphabet from a “buy” rating to a “strong-buy” rating in a report on Thursday, July 23rd. Six analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating, five have issued a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $413.38.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google’s Cloud, Gemini, advertising and streaming businesses are showing improving demand, according to market commentary. Reports also cite more than 1 billion Gemini app users and rapid Google Cloud growth, supporting the case that AI can create revenue beyond traditional Search. Article: GOOGL Cloud Momentum Clashes with Google Search Concerns
• Positive Sentiment: Alphabet disclosed a roughly $548 million Qualcomm stake, which could strengthen its AI data-center supply and technology relationships. Article: Alphabet discloses $548 million worth of Qualcomm stake
• Neutral Sentiment: Google acquired Crusoe’s planned Wyoming data-center site as part of a reported $17 billion expansion, with a pledge to cover the facility’s power costs. More capacity could support AI and cloud growth, while the scale of investment and energy needs add to concerns about spending and infrastructure constraints. Article: Google acquires Wyoming data center site from AI infrastructure firm Crusoe
• Neutral Sentiment: Alphabet’s Wing plans to invest up to $125 million in a Texas manufacturing facility, expanding its drone-delivery capacity. It offers longer-term growth potential but is a relatively small, multi-year investment compared with Alphabet’s core businesses. Article: Alphabet’s Drone Unit to Invest Up to $125 Million in New Texas Facility
• Negative Sentiment: Investors continue to question whether AI assistants could weaken Search growth and how effectively Alphabet can monetize AI search. Heavy data-center spending also raises concerns about cash flow, electricity availability and potential regulation. Article: Are the Fears Around Alphabet’s Search Slowdown Warranted?
• Negative Sentiment: Several law firms publicized an existing securities class action alleging investor harm during May–July 2026; the claims remain allegations, but the publicity may add a legal overhang. Separately, parents’ claims over an AI chatbot’s alleged role in a student’s suicide attempt raise potential safety and reputational concerns. Article: Google faces claims student used AI chat on US school laptop to plan suicide attempt

Alphabet Price Performance

NASDAQ:GOOG traded up $2.19 during midday trading on Friday, hitting $283.93. 24,574,811 shares of the stock were exchanged, compared to its average volume of 22,294,856. Alphabet Inc. has a one year low of $271.41 and a one year high of $404.47. The company has a market capitalization of $3.47 trillion, a price-to-earnings ratio of 14.82, a P/E/G ratio of 0.84 and a beta of 1.21. The business has a 50-day moving average price of $329.78 and a two-hundred day moving average price of $337.01. The company has a current ratio of 2.79, a quick ratio of 2.69 and a debt-to-equity ratio of 0.19.

Alphabet (NASDAQ:GOOG) last released its earnings results on Thursday, October 29th. The information services provider reported $2.12 earnings per share for the quarter, missing analysts’ consensus estimates of $3.01 by ($0.89). The firm had revenue of $127.58 billion during the quarter, compared to analyst estimates of $127.97 billion. Alphabet had a return on equity of 43.33% and a net margin of 50.03%. The business’s revenue for the quarter was up 24.7% on a year-over-year basis. During the same quarter last year, the company earned $2.87 earnings per share. Sell-side analysts predict that Alphabet Inc. will post 19.80 EPS for the current year.

Alphabet Dividend Announcement

The company also recently announced a quarterly dividend, which will be paid on Monday, December 14th. Investors of record on Monday, December 7th will be paid a dividend of $0.22 per share. The ex-dividend date of this dividend is Monday, December 7th. This represents a $0.88 annualized dividend and a yield of 0.3%. Alphabet’s dividend payout ratio (DPR) is currently 4.59%.

About Alphabet

Alphabet is a technology holding company whose primary business is Google. Founded in 1998 by Larry Page and Sergey Brin, Google became part of Alphabet when the company adopted a holding-company structure in 2015. Sundar Pichai leads Alphabet and Google as chief executive officer.

Google offers internet search, online advertising, cloud computing, and software and hardware products. Its services and products include Google Search, YouTube, Android, Chrome, Google Maps, Google Play, and Google Cloud.