Sprinklr (NYSE:CXM – Get Free Report) and JFrog (NASDAQ:FROG – Get Free Report) are both technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, analyst recommendations, earnings, profitability, valuation and dividends.
Valuation & Earnings
This table compares Sprinklr and JFrog”s gross revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sprinklr | $857.20 million | 1.76 | $22.91 million | $0.10 | 65.15 |
| JFrog | $531.84 million | 24.26 | -$71.82 million | ($0.18) | -575.28 |
Sprinklr has higher revenue and earnings than JFrog. JFrog is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.
Analyst Recommendations
This is a summary of current ratings and target prices for Sprinklr and JFrog, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sprinklr | 0 | 4 | 3 | 0 | 2.43 |
| JFrog | 1 | 1 | 21 | 0 | 2.87 |
Sprinklr currently has a consensus target price of $8.21, suggesting a potential upside of 26.08%. JFrog has a consensus target price of $112.43, suggesting a potential upside of 8.57%. Given Sprinklr’s higher probable upside, research analysts plainly believe Sprinklr is more favorable than JFrog.
Profitability
This table compares Sprinklr and JFrog’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sprinklr | 2.65% | 7.21% | 3.56% |
| JFrog | -3.29% | -1.55% | -1.00% |
Volatility and Risk
Sprinklr has a beta of 0.67, indicating that its stock price is 33% less volatile than the S&P 500. Comparatively, JFrog has a beta of 1.31, indicating that its stock price is 31% more volatile than the S&P 500.
Insider and Institutional Ownership
40.2% of Sprinklr shares are owned by institutional investors. Comparatively, 85.0% of JFrog shares are owned by institutional investors. 25.2% of Sprinklr shares are owned by company insiders. Comparatively, 11.8% of JFrog shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Summary
Sprinklr beats JFrog on 9 of the 14 factors compared between the two stocks.
About Sprinklr
Sprinklr, Inc. develops customer experience management software for businesses. Its cloud-based platform brings together tools for managing customer interactions across digital channels, including social media, messaging, and other online touchpoints. The company’s products support activities such as social media management, digital marketing, customer service, and customer and market insights. Sprinklr also incorporates artificial intelligence into its platform to help organizations analyze conversations and manage customer engagement.
About JFrog
JFrog Ltd. develops software delivery and supply-chain tools for organizations building and deploying applications. Its platform helps teams manage software packages and other binary artifacts throughout the development lifecycle, from creation and testing to distribution and deployment. Its products include JFrog Artifactory, a repository manager for storing and managing software artifacts, and JFrog Xray, which scans software components for security vulnerabilities and policy issues. The broader platform also offers tools for continuous integration and delivery, software distribution, and software supply-chain security, and can be deployed in cloud, on-premises, or hybrid environments.
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