Outdoor (NASDAQ:POWW – Get Free Report) and National Vision (NASDAQ:EYE – Get Free Report) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, valuation, risk, dividends, analyst recommendations, institutional ownership and earnings.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Outdoor and National Vision, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Outdoor | 0 | 1 | 1 | 1 | 3.00 |
| National Vision | 0 | 4 | 7 | 0 | 2.64 |
Outdoor presently has a consensus target price of $2.75, suggesting a potential upside of 20.61%. National Vision has a consensus target price of $29.82, suggesting a potential upside of 60.57%. Given National Vision’s higher probable upside, analysts plainly believe National Vision is more favorable than Outdoor.
Insider & Institutional Ownership
26.4% of Outdoor shares are held by institutional investors. 28.1% of Outdoor shares are held by insiders. Comparatively, 2.4% of National Vision shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Earnings & Valuation
This table compares Outdoor and National Vision”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Outdoor | $53.75 million | 4.92 | -$3.54 million | $0.03 | 76.00 |
| National Vision | $1.99 billion | 0.74 | $29.60 million | $0.61 | 30.44 |
National Vision has higher revenue and earnings than Outdoor. National Vision is trading at a lower price-to-earnings ratio than Outdoor, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Outdoor has a beta of 0.98, suggesting that its stock price is 2% less volatile than the S&P 500. Comparatively, National Vision has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.
Profitability
This table compares Outdoor and National Vision’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Outdoor | 12.08% | 1.90% | 1.67% |
| National Vision | 2.47% | 6.78% | 3.01% |
Summary
Outdoor beats National Vision on 8 of the 15 factors compared between the two stocks.
About Outdoor
Outdoor Holding Company operates GunBroker.com, an online marketplace connecting buyers and sellers of firearms, ammunition, hunting and shooting equipment, and related collectibles. The platform facilitates transactions between users, with firearm purchases handled in accordance with applicable laws and transfer requirements. The company was formerly known as AMMO, Inc. and historically manufactured and sold ammunition. In 2024, it sold its ammunition manufacturing business and shifted its focus to GunBroker.com and its online marketplace operations.
About National Vision
National Vision Holdings, Inc. is a U.S. optical retailer that provides eye care services and sells eyewear. Its offerings include eye exams, prescription eyeglasses, contact lenses, sunglasses and related accessories. The company operates stores under brands including America’s Best Contacts & Eyeglasses and Eyeglass World. It also operates Vista Optical locations, including stores in select host locations. Founded in 1990, National Vision serves customers across the United States through its retail locations and online channels.
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