Monotaro (OTCMKTS:MONOY – Get Free Report) and Coupang (NYSE:CPNG – Get Free Report) are both consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, dividends, valuation, institutional ownership and earnings.
Institutional & Insider Ownership
0.1% of Monotaro shares are held by institutional investors. Comparatively, 83.7% of Coupang shares are held by institutional investors. 12.8% of Coupang shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk & Volatility
Monotaro has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500. Comparatively, Coupang has a beta of 1.15, meaning that its share price is 15% more volatile than the S&P 500.
Profitability
This table compares Monotaro and Coupang’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Monotaro | 9.71% | 30.25% | 19.15% |
| Coupang | -3.77% | -21.51% | -4.36% |
Analyst Ratings
This is a breakdown of recent ratings and recommmendations for Monotaro and Coupang, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Monotaro | 0 | 0 | 1 | 0 | 3.00 |
| Coupang | 2 | 2 | 6 | 0 | 2.40 |
Coupang has a consensus price target of $23.41, suggesting a potential upside of 53.06%. Given Coupang’s higher probable upside, analysts clearly believe Coupang is more favorable than Monotaro.
Valuation & Earnings
This table compares Monotaro and Coupang”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Monotaro | $2.23 billion | 3.31 | $217.31 million | $0.47 | 31.74 |
| Coupang | $36.16 billion | 0.76 | $208.00 million | ($0.76) | -20.12 |
Monotaro has higher earnings, but lower revenue than Coupang. Coupang is trading at a lower price-to-earnings ratio than Monotaro, indicating that it is currently the more affordable of the two stocks.
Summary
Monotaro beats Coupang on 9 of the 14 factors compared between the two stocks.
About Monotaro
MonotaRO Co., Ltd. operates an e-commerce business that supplies maintenance, repair and operations (MRO) products and other indirect materials to businesses. Its online store offers products such as tools, machine parts, safety equipment, automotive maintenance supplies and workplace items. The company serves customers across a range of industries, including manufacturing, construction and automotive services, primarily in Japan. Its online sales model helps businesses source a broad range of supplies through a single platform.
About Coupang
Coupang, Inc. is an e-commerce and technology company best known for its online marketplace in South Korea. The platform offers products across categories such as electronics, apparel, household goods and groceries, combining third-party sellers with retail operations and a network of fulfillment and delivery services. Its services include Rocket Delivery for rapid shipping, Rocket Fresh for grocery delivery and Coupang Eats for food delivery. Coupang also offers Coupang Play, a video-streaming service, and operates a paid membership program called Rocket Wow.
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