Yext (NYSE:YEXT – Get Free Report) and HeartCore Enterprises (NASDAQ:HTCR – Get Free Report) are both small-cap technology companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, analyst recommendations, institutional ownership, dividends, profitability, earnings and risk.
Analyst Recommendations
This is a summary of current ratings and recommmendations for Yext and HeartCore Enterprises, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Yext | 0 | 5 | 0 | 0 | 2.00 |
| HeartCore Enterprises | 1 | 0 | 0 | 0 | 1.00 |
Yext currently has a consensus target price of $6.33, suggesting a potential downside of 18.54%. Given Yext’s stronger consensus rating and higher possible upside, equities analysts clearly believe Yext is more favorable than HeartCore Enterprises.
Earnings and Valuation
This table compares Yext and HeartCore Enterprises”s revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Yext | $446.58 million | 1.72 | $37.87 million | $0.17 | 45.74 |
| HeartCore Enterprises | $9.08 million | 0.24 | $5.79 million | ($4.21) | -0.34 |
Yext has higher revenue and earnings than HeartCore Enterprises. HeartCore Enterprises is trading at a lower price-to-earnings ratio than Yext, indicating that it is currently the more affordable of the two stocks.
Volatility and Risk
Yext has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, HeartCore Enterprises has a beta of 1.71, indicating that its share price is 71% more volatile than the S&P 500.
Institutional and Insider Ownership
71.0% of Yext shares are held by institutional investors. Comparatively, 1.7% of HeartCore Enterprises shares are held by institutional investors. 7.8% of Yext shares are held by company insiders. Comparatively, 36.1% of HeartCore Enterprises shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Profitability
This table compares Yext and HeartCore Enterprises’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Yext | 5.90% | 43.23% | 7.50% |
| HeartCore Enterprises | 15.42% | -138.90% | -53.97% |
Summary
Yext beats HeartCore Enterprises on 10 of the 13 factors compared between the two stocks.
About Yext
Yext, Inc. provides software that helps businesses manage their digital presence and the information customers find about them online. Its platform enables organizations to maintain consistent business details, such as locations, hours and services, across websites, search engines, maps, directories and other digital services. Yext’s offerings include tools for managing online listings, business websites and pages, customer reviews, social media content and site search. The company also provides analytics to help organizations understand how people engage with their digital information.
About HeartCore Enterprises
HeartCore Enterprises, Inc. is a Japan-based enterprise software and consulting company that helps organizations manage digital content, streamline business processes and support digital transformation initiatives. The company serves businesses seeking to modernize their customer-facing and internal operations through software and related professional services. Its product portfolio includes the HeartCore content management system, which is designed to help companies create, manage and publish digital content across websites and other channels.
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