Sonos (NASDAQ:SONO) Major Shareholder Coliseum Capital Management, L Purchases 125,000 Shares

Sonos, Inc. (NASDAQ:SONO) major shareholder Coliseum Capital Management, L acquired 125,000 shares of the stock in a transaction dated Tuesday, March 17th. The shares were bought at an average cost of $13.57 per share, for a total transaction of $1,696,250.00. Following the acquisition, the insider owned 18,070,762 shares in the company, valued at $245,220,240.34. The trade was a 0.70% increase in their position. The purchase was disclosed in a filing with the SEC, which is accessible through the SEC website. Large shareholders that own more than 10% of a company’s stock are required to disclose their transactions with the SEC.

Coliseum Capital Management, L also recently made the following trade(s):

• On Monday, March 16th, Coliseum Capital Management, L bought 13,920 shares of Sonos stock. The stock was bought at an average price of $13.25 per share, with a total value of $184,440.00.
• On Friday, March 13th, Coliseum Capital Management, L purchased 90,000 shares of Sonos stock. The shares were bought at an average price of $13.20 per share, for a total transaction of $1,188,000.00.
• On Wednesday, March 11th, Coliseum Capital Management, L purchased 180,000 shares of Sonos stock. The stock was purchased at an average cost of $14.22 per share, for a total transaction of $2,559,600.00.
• On Tuesday, March 10th, Coliseum Capital Management, L acquired 320,000 shares of Sonos stock. The stock was purchased at an average price of $14.19 per share, with a total value of $4,540,800.00.
• On Monday, March 9th, Coliseum Capital Management, L acquired 420,000 shares of Sonos stock. The shares were purchased at an average cost of $13.95 per share, with a total value of $5,859,000.00.
• On Monday, February 23rd, Coliseum Capital Management, L bought 360,000 shares of Sonos stock. The stock was purchased at an average price of $14.90 per share, for a total transaction of $5,364,000.00.
• On Wednesday, February 25th, Coliseum Capital Management, L bought 118,020 shares of Sonos stock. The stock was purchased at an average price of $15.25 per share, for a total transaction of $1,799,805.00.
• On Tuesday, February 24th, Coliseum Capital Management, L bought 133,259 shares of Sonos stock. The shares were purchased at an average cost of $14.83 per share, with a total value of $1,976,230.97.
• On Tuesday, February 17th, Coliseum Capital Management, L bought 290,000 shares of Sonos stock. The shares were purchased at an average cost of $15.59 per share, with a total value of $4,521,100.00.
• On Friday, February 13th, Coliseum Capital Management, L purchased 257,210 shares of Sonos stock. The shares were purchased at an average price of $15.74 per share, with a total value of $4,048,485.40.

Sonos Stock Performance

Shares of NASDAQ:SONO traded up $0.15 during midday trading on Tuesday, hitting $13.49. The company’s stock had a trading volume of 1,198,717 shares, compared to its average volume of 1,727,694. The stock’s 50 day simple moving average is $15.37 and its 200 day simple moving average is $16.35. The stock has a market capitalization of $1.63 billion, a price-to-earnings ratio of -79.35 and a beta of 1.97. Sonos, Inc. has a fifty-two week low of $7.63 and a fifty-two week high of $19.82.

Sonos (NASDAQ:SONO) last posted its quarterly earnings data on Tuesday, February 3rd. The company reported $0.93 earnings per share for the quarter, topping the consensus estimate of $0.85 by $0.08. The business had revenue of $545.66 million during the quarter, compared to analysts’ expectations of $536.93 million. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The firm’s revenue was down .9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $0.64 EPS. As a group, analysts anticipate that Sonos, Inc. will post -0.37 EPS for the current year.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the company. Hantz Financial Services Inc. boosted its stake in shares of Sonos by 307.9% during the fourth quarter. Hantz Financial Services Inc. now owns 1,762 shares of the company’s stock valued at $31,000 after purchasing an additional 1,330 shares in the last quarter. Northwestern Mutual Wealth Management Co. grew its stake in Sonos by 699.6% during the fourth quarter. Northwestern Mutual Wealth Management Co. now owns 2,055 shares of the company’s stock worth $36,000 after purchasing an additional 1,798 shares during the period. Daiwa Securities Group Inc. bought a new stake in shares of Sonos in the 4th quarter valued at $50,000. Quarry LP grew its stake in shares of Sonos by 485.8% in the 3rd quarter. Quarry LP now owns 3,251 shares of the company’s stock valued at $51,000 after buying an additional 2,696 shares during the period. Finally, Kemnay Advisory Services Inc. bought a new position in shares of Sonos in the 4th quarter worth $64,000. 85.82% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

SONO has been the topic of a number of research reports. Zacks Research raised shares of Sonos from a “hold” rating to a “strong-buy” rating in a research report on Monday, February 9th. Morgan Stanley set a $18.00 price target on shares of Sonos in a report on Wednesday, February 4th. Wall Street Zen upgraded shares of Sonos from a “hold” rating to a “buy” rating in a research report on Saturday, February 7th. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Finally, Jefferies Financial Group increased their target price on shares of Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a research note on Monday, January 5th. One analyst has rated the stock with a Strong Buy rating, two have given a Buy rating, one has given a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat.com, the company currently has a consensus rating of “Moderate Buy” and an average target price of $20.00.

Trending Headlines about Sonos

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Company signals renewed product roadmap and hardware focus, which could lift long‑term growth expectations and investor confidence. Sonos finally returns to hardware with Jennifer Tuohy on Smart Home Insider
• Positive Sentiment: Company reiterates focus on headphones (a higher‑ASP, strategic category) while downplaying car audio — could support diversification beyond speakers. Sonos remains ‘really excited’ about headphones, but not so much car audio
• Neutral Sentiment: Editorial coverage highlights the first broad 2026 discounts across Sonos lines — useful marketing and awareness but typical of seasonal promotional cycles. Several Sonos audio products got their first 2026 discounts
• Neutral Sentiment: Product comparisons and buy guides (e.g., Arc Ultra vs Sony Bravia Theater Quad) keep Sonos in buyer consideration sets but don’t directly move fundamentals. Sonos Arc Ultra vs Sony Bravia Theater Quad compared
• Negative Sentiment: Widespread, steep discounts across multiple channels (Spring Sale, Amazon early deals, refurbished sale) risk compressing margins and lowering average selling prices if sustained or deeper than expected. Sonos launches surprise March Madness sale on speakers The best early Bluetooth speaker deals ahead of Amazon’s Big Spring Sale — save on Bose, Sonos, and Anker
• Negative Sentiment: Several headline markdowns are notable: Move 2 at record lows, Ace headphones large discounts, and Sub (Gen 3) advertised >50% off — these specific promotions could materially reduce near‑term gross margins if replicated at scale. Sonos Ace Headphones Hit Their Lowest Price on Amazon, Nearly 50% Cheaper Than AirPods Max Sonos Move 2 Bluetooth Speaker Suddenly Falls to a Record Low for Amazon’s Early Spring Sale Save Over 50% Off the Sonos Sub (Gen 3) Wireless Subwoofer During the Big Sonos Spring Sale

Sonos Company Profile

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.