Insider Selling: MediaAlpha (NYSE:MAX) Director Sells 1,899 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) Director Eugene Nonko sold 1,899 shares of the business’s stock in a transaction on Tuesday, March 17th. The stock was sold at an average price of $10.00, for a total value of $18,990.00. Following the completion of the transaction, the director owned 1,055,057 shares of the company’s stock, valued at $10,550,570. This represents a 0.18% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink.

Eugene Nonko also recently made the following trade(s):

• On Tuesday, March 17th, Eugene Nonko sold 404 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $4,040.00.
• On Monday, March 16th, Eugene Nonko sold 458 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $4,580.00.
• On Monday, March 16th, Eugene Nonko sold 2,444 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total transaction of $24,440.00.
• On Monday, March 9th, Eugene Nonko sold 2,115 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total transaction of $21,150.00.
• On Monday, March 9th, Eugene Nonko sold 1,992 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $19,920.00.
• On Tuesday, March 3rd, Eugene Nonko sold 6,700 shares of MediaAlpha stock. The stock was sold at an average price of $10.05, for a total transaction of $67,335.00.
• On Tuesday, March 3rd, Eugene Nonko sold 5,400 shares of MediaAlpha stock. The stock was sold at an average price of $10.05, for a total transaction of $54,270.00.
• On Monday, March 2nd, Eugene Nonko sold 59,202 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total value of $592,612.02.
• On Monday, March 2nd, Eugene Nonko sold 48,801 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total value of $488,498.01.
• On Wednesday, February 25th, Eugene Nonko sold 14,498 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $144,980.00.

MediaAlpha Stock Performance

Shares of NYSE MAX traded up $0.03 during trading on Tuesday, hitting $9.68. The company had a trading volume of 510,267 shares, compared to its average volume of 1,186,280. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $13.92. The firm has a market capitalization of $624.04 million, a P/E ratio of 24.81 and a beta of 1.30. The stock has a 50 day simple moving average of $9.78 and a 200 day simple moving average of $11.38.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings data on Monday, February 23rd. The company reported $0.50 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.25 by $0.25. MediaAlpha had a negative return on equity of 132.73% and a net margin of 2.30%.The company had revenue of $291.16 million during the quarter, compared to the consensus estimate of $296.42 million. During the same period in the previous year, the company posted $0.08 EPS. The firm’s revenue was down 3.2% on a year-over-year basis. As a group, analysts predict that MediaAlpha, Inc. will post 0.48 EPS for the current year.

Wall Street Analyst Weigh In

MAX has been the subject of a number of analyst reports. Weiss Ratings raised shares of MediaAlpha from a “sell (d)” rating to a “hold (c-)” rating in a research note on Wednesday, February 25th. Royal Bank Of Canada dropped their target price on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating for the company in a report on Tuesday, February 24th. Wall Street Zen upgraded MediaAlpha from a “buy” rating to a “strong-buy” rating in a research note on Sunday, January 11th. JPMorgan Chase & Co. decreased their price target on MediaAlpha from $15.00 to $11.00 and set an “overweight” rating on the stock in a report on Tuesday, February 24th. Finally, Zacks Research raised MediaAlpha from a “strong sell” rating to a “strong-buy” rating in a research note on Tuesday, February 24th. One investment analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have given a Hold rating to the stock. Based on data from MarketBeat, MediaAlpha currently has a consensus rating of “Moderate Buy” and a consensus price target of $14.58.

Institutional Trading of MediaAlpha

Several hedge funds have recently modified their holdings of MAX. Campbell & CO Investment Adviser LLC boosted its holdings in shares of MediaAlpha by 21.1% in the 2nd quarter. Campbell & CO Investment Adviser LLC now owns 26,254 shares of the company’s stock valued at $287,000 after buying an additional 4,583 shares in the last quarter. Geode Capital Management LLC raised its stake in shares of MediaAlpha by 5.1% during the 2nd quarter. Geode Capital Management LLC now owns 764,702 shares of the company’s stock worth $8,375,000 after acquiring an additional 36,949 shares in the last quarter. Creative Planning purchased a new stake in MediaAlpha during the second quarter valued at approximately $168,000. Intech Investment Management LLC lifted its position in MediaAlpha by 6.4% during the second quarter. Intech Investment Management LLC now owns 18,502 shares of the company’s stock valued at $203,000 after acquiring an additional 1,105 shares during the last quarter. Finally, Universal Beteiligungs und Servicegesellschaft mbH boosted its stake in MediaAlpha by 106.7% in the second quarter. Universal Beteiligungs und Servicegesellschaft mbH now owns 34,617 shares of the company’s stock valued at $379,000 after acquiring an additional 17,868 shares in the last quarter. 64.39% of the stock is owned by hedge funds and other institutional investors.

Key MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Brokerage consensus remains constructive — coverage shows an average recommendation of “Moderate Buy,” which can support demand for the shares. MediaAlpha Receives Average Recommendation of Moderate Buy
• Positive Sentiment: Technical setup improved — MAX recently cleared its 50-day moving average, indicating a short-term bullish trend that can attract momentum traders. MAX Just Overtook the 50-Day Moving Average (Zacks)
• Neutral Sentiment: Multiple small director sales by Eugene Nonko — several Form 4s show modest disposals (individual transactions worth a few thousand dollars each) that reduce his stake by fractions of a percent; likely routine rebalancing rather than a clear red flag. Eugene Nonko SEC Filing
• Neutral Sentiment: Insider Steven Yi sold several thousand shares across two filings but retains a large position (3M+ shares); transactions are sizable in dollar terms but small as a percentage of his holdings. Steven Yi SEC Filing
• Negative Sentiment: CRO Keith Cramer sold 10,000 shares (~3.16% reduction of his holding) at about $9.89 — a larger insider sale that may be interpreted negatively by some investors and could add selling pressure or concern about insider sentiment. Keith Cramer SEC Filing

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.