Adobe (ADBE) – Research Analysts’ Recent Ratings Updates

Several brokerages have updated their recommendations and price targets on shares of Adobe (NASDAQ: ADBE) in the last few weeks:

• 9/1/2026 – Adobe had its “neutral” rating reaffirmed by Citigroup Inc..
• 8/30/2026 – Adobe had its price target raised by Jefferies Financial Group Inc. from $230.00 to $285.00. They now have a “hold” rating on the stock.
• 8/19/2026 – Adobe had its price target raised by Bank of America Corporation from $190.00 to $220.00. They now have an “underperform” rating on the stock.
• 8/17/2026 – Adobe was downgraded by Weiss Ratings from “sell (d+)” to “sell (d)”.
• 7/21/2026 – Adobe was downgraded by UBS Group AG from “buy” to “equal weight”.
• 7/21/2026 – Adobe was downgraded by Morgan Stanley from “equal weight” to “underweight”. They now have a $240.00 price target on the stock, down from $365.00.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set an “outperform” rating and a $300.00 price target on the stock.
• 7/20/2026 – Adobe is now covered by CLSA. They set a “moderate buy” rating and a $300.00 price target on the stock.
• 7/7/2026 – Adobe had its “underperform” rating reaffirmed by Bank of America Corporation. They now have a $190.00 price target on the stock.
• 7/4/2026 – Adobe was downgraded by Wall Street Zen from “buy” to “hold”.

Insider Activity

In related news, CAO Jillian Forusz sold 416 shares of the business’s stock in a transaction on Wednesday, July 29th. The shares were sold at an average price of $264.33, for a total value of $109,961.28. Following the sale, the chief accounting officer owned 3,824 shares in the company, valued at approximately $1,010,797.92. The trade was a 9.81% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Also, Director David A. Ricks acquired 10,000 shares of the firm’s stock in a transaction on Thursday, June 25th. The shares were bought at an average price of $194.51 per share, for a total transaction of $1,945,100.00. Following the completion of the transaction, the director owned 17,655 shares of the company’s stock, valued at approximately $3,434,074.05. This trade represents a 130.63% increase in their ownership of the stock. The disclosure for this purchase is available in the SEC filing. Company insiders own 0.20% of the company’s stock.

Adobe Inc, founded in 1982 by John Warnock and Charles Geschke and headquartered in San Jose, California, is a global software company that develops tools and services for creative professionals, marketers and enterprises. Under the leadership of CEO Shantanu Narayen, who has led the company since 2007, Adobe has evolved from a provider of desktop publishing tools into a cloud-centric provider of digital media and digital experience solutions.

The company’s core offerings are organized around digital media and digital experience.