Insider Buying: comScore (NASDAQ:SCOR) CEO Purchases $84,162.98 in Stock

comScore, Inc. (NASDAQ:SCOR) CEO Matthew Mclaughlin purchased 16,633 shares of the stock in a transaction on Friday, September 4th. The stock was acquired at an average cost of $5.06 per share, for a total transaction of $84,162.98. Following the completion of the acquisition, the chief executive officer owned 182,372 shares of the company’s stock, valued at $922,802.32. The trade was a 10.04% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website.

comScore Stock Performance

Shares of SCOR opened at $5.02 on Friday. The business’s 50-day moving average is $6.44 and its two-hundred day moving average is $6.94. The company has a market capitalization of $76.20 million, a P/E ratio of 1.22 and a beta of 1.07. comScore, Inc. has a fifty-two week low of $4.60 and a fifty-two week high of $10.18.

Wall Street Analysts Forecast Growth

Separately, Weiss Ratings reaffirmed a “sell (d-)” rating on shares of comScore in a research note on Wednesday, June 24th. One equities research analyst has rated the stock with a Buy rating and one has assigned a Sell rating to the company. According to MarketBeat, the company currently has a consensus rating of “Hold”.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently made changes to their positions in SCOR. Citadel Advisors LLC acquired a new stake in comScore in the 3rd quarter valued at $96,000. Susquehanna International Group LLP raised its position in comScore by 15.3% during the third quarter. Susquehanna International Group LLP now owns 39,064 shares of the company’s stock worth $341,000 after acquiring an additional 5,191 shares during the period. Beartown Capital Management LLC acquired a new position in comScore during the fourth quarter worth $820,000. Westerly Capital Management LLC lifted its holdings in comScore by 1.3% during the second quarter. Westerly Capital Management LLC now owns 400,000 shares of the company’s stock valued at $1,928,000 after purchasing an additional 5,000 shares in the last quarter. Finally, Cerberus Capital Management L.P. grew its position in shares of comScore by 2,997.5% in the fourth quarter. Cerberus Capital Management L.P. now owns 3,396,479 shares of the company’s stock valued at $22,077,000 after purchasing an additional 3,286,825 shares during the period. Hedge funds and other institutional investors own 42.15% of the company’s stock.

About comScore

comScore, Inc is a global media measurement and analytics company that specializes in delivering insights into consumer behavior across digital, television and theatrical platforms. Founded in 1999 and headquartered in Reston, Virginia, comScore provides data-driven solutions designed to help media companies, advertisers and agencies understand audience engagement and optimize marketing strategies. The company’s analytics offerings enable clients to measure the reach and impact of online content, mobile applications, streaming video, and traditional broadcast media with a unified data view.

The company’s product suite includes Digital Analytix for website and app analytics, Media Metrix for audience measurement, Advertising Analytics for campaign performance tracking, Video Metrix for streaming and online video insights, and theatrical measurement services for box office analytics.