Analysts Set Sonos, Inc. (NASDAQ:SONO) Target Price at $20.00

Shares of Sonos, Inc. (NASDAQ:SONO) have received a consensus recommendation of “Moderate Buy” from the five ratings firms that are covering the stock, MarketBeat.com reports. One research analyst has rated the stock with a sell recommendation, one has given a hold recommendation, two have assigned a buy recommendation and one has issued a strong buy recommendation on the company. The average 12 month target price among brokerages that have updated their coverage on the stock in the last year is $20.00.

SONO has been the topic of several analyst reports. Morgan Stanley set a $18.00 target price on shares of Sonos in a research report on Wednesday, February 4th. Rosenblatt Securities reaffirmed a “buy” rating and issued a $21.00 price objective on shares of Sonos in a research note on Monday, February 2nd. Weiss Ratings reiterated a “sell (d-)” rating on shares of Sonos in a research report on Thursday, January 22nd. Zacks Research raised shares of Sonos from a “hold” rating to a “strong-buy” rating in a research note on Monday, February 9th. Finally, Jefferies Financial Group increased their target price on Sonos from $19.00 to $21.00 and gave the company a “buy” rating in a report on Monday, January 5th.

Key Sonos News

Here are the key news stories impacting Sonos this week:

• Positive Sentiment: Product launch: Sonos introduced two new speakers (Sonos Play and Era 100 SL) aimed at making it simpler and cheaper to start a Sonos system — a clear push to attract new users and drive ecosystem growth. Business Wire Release
• Positive Sentiment: Product details & market positioning: Coverage (Forbes, The Verge, Digital Trends, ZDNet, MacRumors) highlights budget positioning, AirPlay 2 support, and a portable Play model — features that improve compatibility and broaden appeal. Positive press can accelerate retail demand. Forbes
• Neutral Sentiment: Analyst/review context: Multiple outlets (MSN, Fast Company, Engadget) discuss the product strategy and UX fixes — useful context for adoption but not immediate revenue confirmation. MSN
• Neutral Sentiment: Leak & rollout cadence: A prior leak (Best Buy Canada) and staggered product details suggest some distribution/marketing momentum but also that expectations were partly priced in. HomeCrux Leak
• Negative Sentiment: Elevated short interest: Short interest rose ~14.6% in February to ~10.49M shares (about 8.8% of float) with a days-to-cover ~5.8 — a sign of bearish positioning that can amplify downside or create volatile squeezes. (Data reported 3/10/2026.)
• Negative Sentiment: Reputation risk: Coverage about the CEO “reshaping” the brand after an app-related service failure underscores lingering trust/reliability concerns that could slow adoption unless execution is clean. MSN App Article

Insider Transactions at Sonos

In other Sonos news, major shareholder Coliseum Capital Management, L acquired 118,020 shares of the firm’s stock in a transaction on Wednesday, February 25th. The stock was purchased at an average cost of $15.25 per share, for a total transaction of $1,799,805.00. Following the transaction, the insider owned 16,921,842 shares of the company’s stock, valued at $258,058,090.50. The trade was a 0.70% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Over the last three months, insiders bought 1,991,562 shares of company stock valued at $30,876,917. 1.25% of the stock is currently owned by corporate insiders.

Hedge Funds Weigh In On Sonos

A number of large investors have recently made changes to their positions in the business. GAMMA Investing LLC boosted its holdings in shares of Sonos by 10.2% during the fourth quarter. GAMMA Investing LLC now owns 6,832 shares of the company’s stock worth $120,000 after purchasing an additional 631 shares during the period. Centaurus Financial Inc. lifted its position in Sonos by 6.6% in the 3rd quarter. Centaurus Financial Inc. now owns 11,056 shares of the company’s stock worth $175,000 after buying an additional 681 shares in the last quarter. Arizona State Retirement System boosted its stake in shares of Sonos by 2.3% during the 3rd quarter. Arizona State Retirement System now owns 31,970 shares of the company’s stock valued at $505,000 after buying an additional 706 shares during the period. State of Wisconsin Investment Board grew its holdings in shares of Sonos by 1.7% during the 4th quarter. State of Wisconsin Investment Board now owns 43,982 shares of the company’s stock valued at $772,000 after acquiring an additional 724 shares in the last quarter. Finally, Intech Investment Management LLC grew its holdings in shares of Sonos by 0.7% during the 4th quarter. Intech Investment Management LLC now owns 117,718 shares of the company’s stock valued at $2,067,000 after acquiring an additional 776 shares in the last quarter. Institutional investors and hedge funds own 85.82% of the company’s stock.

Sonos Stock Performance

Sonos stock opened at $14.23 on Friday. The firm has a market cap of $1.72 billion, a price-to-earnings ratio of -83.71 and a beta of 1.97. Sonos has a 1 year low of $7.63 and a 1 year high of $19.82. The firm’s 50 day moving average price is $15.76 and its two-hundred day moving average price is $16.36.

Sonos (NASDAQ:SONO) last announced its quarterly earnings data on Tuesday, February 3rd. The company reported $0.93 EPS for the quarter, beating analysts’ consensus estimates of $0.85 by $0.08. Sonos had a positive return on equity of 0.82% and a negative net margin of 1.22%.The company had revenue of $545.66 million during the quarter, compared to the consensus estimate of $536.93 million. During the same quarter in the prior year, the firm earned $0.64 EPS. The company’s quarterly revenue was down .9% compared to the same quarter last year. As a group, equities analysts predict that Sonos will post -0.37 EPS for the current fiscal year.

About Sonos

Sonos, Inc is a consumer electronics company specializing in wireless home audio systems. The company’s core business revolves around designing, developing and manufacturing smart speakers and soundbars that deliver high-fidelity audio and seamless multi-room listening experiences. Sonos products connect via Wi-Fi or Bluetooth and integrate with popular streaming services, enabling users to control music and other audio content through a dedicated mobile app, voice assistants or traditional controls.

Sonos offers a diversified product lineup that includes compact speakers such as Sonos One and Sonos Roam, premium models like Sonos Five and Sonos Move, home theater solutions including Sonos Beam and Sonos Arc, as well as accessories such as the Sonos Sub and Sonos Amp.